Propensity AI
Platform
Account-based marketing
Target and engage key accounts and contacts across channels and hand off engaged leads to sales.
Geofencing
Use location to engage individuals within that area and drive interested prospects to your website.
Contextual targeting
Displays ads on webpages based on the context of the page and de-anonymize website visitors who engage.
Website tracking
De-anonymize website visitors and send sales a list of high-quality accounts and contacts.
Data enrichment
Enrich accounts, leads, and visitors with double-verified data to power targeting and faster sales follow-up.
Platform features
Contact-level attributionAccount-based intentContact-based targetingIntegrationsABM tools
Solutions
Use cases
Website visitor de-anonymizationAutomated sales prospecting
Personas
MarketersMarketing agenciesSalesSuccessRev opsProfessional services
Featured use case
Identify who clicked your LinkedIn and Meta ads, see which pages they visited, and hand verified contacts to sales with real-time context.
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Resources
Compare Propensity
Compare Propensity to other ABM platforms to make the best decision for your organization.
Help center
View our product documentation and how-to guides.
Blog
Browse our targeted marketing and use case blogs to learn about best practices.
Full-service ABM
Leverage our team for expert-led ABM strategy and execution for campaign planning and asset creation.
Featured blog
Learn how to move beyond account-level targeting and start generating true contact-level intent with ABM.
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Pricing

Propensity vs. other ABM platforms

Most account-based marketing platforms stop at account-level targeting. Propensity goes further by connecting you with real people while remaining easy to use and cost-effective to scale.

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Why teams choose Propensity over legacy ABM

We source verified contact-level intent signals to help you accurately identify and engage your highest-value buyers. Focus your efforts where they matter most, increase engagement with the right people, and drive a more predictable path to pipeline and revenue.

A side by side comparison

Finally, a simpler ABM platform that puts your budget and focus exactly where it needs to be.

Category

Capability

Generated asset creation

End-to-end campaign orchestration

Bidirectional MCP

Data

CRM/MAP data enrichment

Account & contact website deanonymization

Signals

Third-party intent

First-party engagement capture

Intelligence

Predictive buying stage / account scoring

Contact-level scoring & prioritization

Campaigns

Contextual & geofencing advertising

Reddit & TikTok advertising

Sales

Signal validation before handoff

Buying-group / committee visibility

Measurement

Account & contact level engagement analytics

Pipeline / revenue attribution

Named a Challenger in the 2025 Gartner^® Magic Quadrant^™ for ABM Platforms

Generate demand and build quality pipeline

From Enterprise to SMBs, B2B growth teams use Propensity to run precise, omnichannel campaigns that drive predictable and repeatable pipeline.

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Enterprise-grade security you can trust

Propensity is built for modern B2B teams who need precision and performance without compromising data protection. Our platform meets the highest standards for security, privacy, and compliance.

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Create reusable marketing agents, launch campaigns faster, and deliver scalable AI-powered services for every client.