Welcome to Propensity:

The Next-Gen ABM Platform

We offer the easiest and most cost-effective Account-Based Marketing solution.

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Propensity Versus Other ABM Platforms

We source millions of intent signals to accurately identify and connect you with your top in-market accounts. Take action on the right accounts, increase engagement with your buyers, and get ready to experience the easiest path to predictable ROI with Propensity.

Propensity vs. RollworksPropensity vs. ZoominfoPropensity vs. DemandbasePropensity vs.6SensePropensity vs.TerminusPropensity vs. UserGems

A Side By Side Comparison

Finally, a simpler ABM strategy that puts your budget and focus exactly where it needs to be.

Propensity Logo

Propensity

Zoominfo Logo

ZoomInfo

Rollworks Logo

Rollworks

Features

Built for small b2B growth teams
Green Check MarkRed X Red X
Build an end-to-end omnichannel campaign in under 30 minutes
Green Check MarkRed X Red X
Omnichannel Sales And Marketing Automation
Green Check Mark
Only with Marketing OS
Add-On Only
Create custom-built ABM playbooks
Green Check MarkRed X Green Check Mark
Identify accounts visiting your website
Green Check MarkRed X Green Check Mark
Up to Date Account and Contact Data
Green Check Mark
Updated Every 6-9 Months
Green Check Mark
Realtime Updates Synced To Your CRM
Green Check MarkRed X Green Check Mark
One Click Contact Enrichment
Green Check MarkRed X Green Check Mark
Create Content with AI-Powered Copy tools
Green Check MarkRed X Red X
Aggregate Job change Dates and keywords to create niche audiences
Green Check Mark
Only with Tracker
Green Check Mark
Automated Handoff MQAs to Sales
Green Check Mark
Only with Sales OS
Green Check Mark
1 Hour Implementation
Green Check MarkRed X Red X
Aggregate Unique & GDPR-compliant intent signals and insights
Green Check Mark
Only with Tracker
Green Check Mark
No commitment to recurring monthly fees required
Green Check MarkRed X Red X
Complete control over your ad spend
Green Check MarkRed X Red X
see Qualitative contact signals to boost sales outreach
Green Check MarkRed X Red X
Transparency of the buyer journey from intent to warm lead
Green Check MarkRed X Green Check Mark
Free In-Market Account List
Green Check MarkRed X Red X
Free Trial
Green Check MarkRed X Green Check Mark

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See your in-market accounts instantly when you build your niche audience!

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