The ABM Platform Built for Small B2B Growth Teams

Use intent data to automate your
Account-Based Marketing campaigns
and hand off high quality leads to Sales.

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Simple to Set-Up ABM Campaigns Powered by Intent Data

Start building better pipeline with the right contacts for free

Create Niche Audiences

Accurately pinpoint accounts actively searching for your solution.

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Discover Top In-Market Accounts

Launch Your ABM Campaign

Choose from our library of ABM playbooks to launch campaigns quickly and maximize results.

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Launch Your ABM campaign

Handoff Qualified Leads to Sales

Build a pipeline of in-market accounts and contacts. Automate qualified leads into your CRM daily.

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Drive Revenue from Website Visits

Identify Hidden Pipeline on Your Website

Discover high-intent opportunities and build a pipeline of your best potential prospects. Prioritize sales outreach to those accounts visiting your website that show intent (3rd party), who are in your ICP and aren't currently in the pipeline with our ABM Connected Website. 

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Build Account-Based Audiences

Discover qualified in-market accounts and contacts. Use intent data to identify companies interested in your product or service. Get started with account-based marketing for free.

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Run Omnichannel Campaigns

Create Awareness & Generate Interest with Target Buyers

Create brand awareness with qualified accounts across your TAM using high-quality graphics and memorable programmatic ads. Identify buyers across ads, website visits and form fills. Then, engage across direct mail, marketing emails and social media ads.

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Drive 5X Engagement

Engage the Right Accounts Every Day

Align sales and marketing to drive engagement and results around your best-fit audience. Handoff qualified leads to your sales team daily with strong intent and engagement, sourced from Account-Based Marketing campaigns and website visits.

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“Propensity ties intent data, contact data, and ABM execution tools in one place. I would recommend this platform in a heartbeat.”

- Chief Revenue Officer
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“Propensity is developing features and best practices that will soon rival some of the Gartner quadrant leaders. It kind of feels like we have the best-kept secret for ABM.”

- Director of Marketing
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“Propensity helps us direct outreach where it needs to go so we build meaningful relationships with the right people.”

- Marketing Director

Handoff a Better Pipeline with Account-Based Marketing

Use our ABM Tools to track progress and optimize engagement with best-fit buyers to improve pipeline velocity and conversion rates.

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Opportunity Creation
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Per Week
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More Engagement
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Trusted by Startups and the Fortune 500

Integrate With All Your Data

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See your in-market accounts instantly when you build your niche audience!

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