Contact-Level
Marketing
Platform
for B2B Growth Teams

Run ABM, contextual, and geofencing campaigns to generate contact-level insights. See exactly who’s engaging with your brand and send high-intent leads directly to sales.

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Named a Challenger in the 2025 Gartner® Magic Quadrant for ABM Platforms

Generate Demand and Build Quality Pipeline

From Enterprise to SMBs, B2B growth teams use Propensity to run precise, omnichannel campaigns that drive predictable and repeatable pipeline.

One Platform for Every Way You
Target and Convert

From broad awareness to sales-ready intent, Propensity powers contact-level targeted marketing across every stage of the buyer journey.

Account-Based Marketing (ABM)

Reach the exact accounts and contacts that matter most.

Run contact-level ABM campaigns across social, programmatic, direct mail, and more. Prioritize high-intent buyers, personalize every touchpoint, and tie engagement back to real people.

Contact-Level Attribution

Contextual Advertising

Turn relevant content into contact-level intent.

Place ads alongside the content your buyers are already consuming, then identify exactly which people engage once they visit your site.

Contact-Level Attribution

Geofencing

Activate location targeting around high-intent venues.

Engage buyers based on where they go, from airports to events, then reveal who took action and follow up with precision.

Contact-Level Attribution

Website Tracking

Reveal the people behind every page visit.

Identify exactly who is on your site, which ad campaigns drove them there, and what they engaged with, then activate sales instantly.

Contact-Level Attribution

Data Enrichment

Complete and enhance your contact and account data.

Enrich visitors and leads with verified firmographic, demographic, and contact data to power smarter targeting and faster sales activation.

Contact-Level Attribution

Enterprise-Grade Security You Can Trust

Propensity is built for modern B2B teams who need precision and performance without compromising data protection.
Our platform meets the highest standards for security, privacy, and compliance.

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testimonials

What Customers Are Saying

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Stars for Reviews

Carlos G.

Digital Marketing Manager

Before using Propensity, I struggled with platforms that required huge contact lists to run ads, driving up costs and reducing campaign efficiency. Propensity allowed me to target more specific audiences, which drastically improved my ROI and lead generation quality.

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Stars for Reviews

Vincent A.

Sales Manager

Propensity’s intent data helps us more accurately identify key decision makers, improving our chances of success. This saved our team a ton of time and helped us increase outreach relevancy and effectiveness.

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Stars for Reviews

Brittany S.

GTM Marketing Leader

Propensity helps me identify, prioritize, and engage accounts with confidence. It takes the guesswork out of targeting by surfacing actionable insights and clear signals, which has improved both efficiency and outcomes across campaigns. I’ve seen faster pipeline movement, better alignment with sales, and more confidence in how we allocate resources.

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Stars for Reviews

Crystal B.

VP of Marketing

I'm able to send emails and display ads, including with integrations to LinkedIn and Facebook, from one platform and have those metrics push back into my CRM. It's a one-stop tool for my account-based activities.

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Stars for Reviews

Simon S.

Co-Founder

With Propensity, we can effectively personalize messaging for our most valuable contacts and prioritize which contacts need outreach right away. This has helped us improve engagement and build stronger relationships with prospective customers.

Recent G2 acknowledgements
Contact-Level Marketing Features

What You Can Do With Propensity

From identifying real buyers to activating personalized outreach, Propensity gives B2B growth teams the tools to run precise, contact-level marketing across every buying stage.

Website De-Anonymization

Contact-Level Intent Data

See which individual buyers are actively engaging with your brand.

Intent Data

AI Audience Builder

Build hyper-targeted lists using filters for industry, role, tech stack, and behavior.

Niche Audiences

Double-Verified Contact
Data

Every contact is verified for accuracy, role, and intent before hitting your CRM.

Person-Level Advertising

Contact-Based Advertising

Reach individual buyers, not just accounts, with industry-leading match rates.

Omnichannel Campaigns

Omnichannel Campaigns

Activate contact-level campaigns across 20+ channels to reach buyers everywhere.

Custom Lead Scoring

Custom Lead Scoring

Score contacts and accounts with models tailored to fit and intent.

CRM Integrations

CRM Integrations

Sync contact-level intent and engagement directly to Salesforce and HubSpot.

Personalized Sales Automation

Targeted Sales Activation

Trigger personalized outreach based on real-time contact behavior and intent.

ABM Attribution

Contact-Level Attribution

Tie impressions, clicks, and visits directly to pipeline and revenue.

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Built for B2B Growth Teams

Propensity connects marketing and sales around one shared source of truth so every team can move faster with more precision.

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For ABM Teams

Target accounts and contacts with real buying signals.

Build contact-level audiences, run omnichannel campaigns, connect ad engagement to website activity, and prioritize the buyers who are actually in-market.

How ABM Teams Use Propensity →

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For Demand Gen and Media Teams

Launch and optimize every paid channel from one platform.

Run contextual, geofencing, and keyword-driven campaigns with better placement, stronger intent signals, and clearer performance across every channel.

How Demand Gen. Teams Use Propensity →

three different contacts one cold, one warm, and one hot and their reasons why

For Sales Teams

Know exactly who is engaging and ready to contact.

Identify real visitors from targeted campaigns, see their full journey, and activate outreach with verified contact data and real-time intent.

How Sales Teams Use Propensity →

Ready to Try Contact-Level Marketing?

Launch your first contact-level campaign in minutes and see exactly
which buyers are engaging.

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