Pricing Designed for Your Needs

Our pricing model is designed to work for you. Speak with a member of our team to see why growth teams from the Fortune 500 to Startups are choosing Propensity!

Top 100 Accounts

Get your feet wet and find out if ABM is right for you with the free in-market account list:
Free/per month
Start now for free
Receive your 100 top accounts weekly
Receive insights into what topics your key accounts are researching before you reach out to them
No purchase required

Self Service

Full ABM Suite that includes:
$1,500/per month
contact us
Build instant audiences for LinkedIn, Twitter, Facebook, and more.
Visualize the impact of intent signals on pipeline and revenue
Access 20M weekly intent signals and 4M+ accounts
Create unlimited in-market account lists
Easily integrate with and Hubspot
Integrate marketing results directly into your CRM for sales handoff

Full Service

All Features From Self-Service Plus:
$3,000/per month
contact us
Dedicated Propensity Customer Success Manager (CSM)
Recommended areas of improvement to optimize your ABM strategy
Advanced support using signals and marketing data within your CRM system for sales and marketing alignment
Weekly meeting with your CSM to review ABM results
Creation of unique reports for account prioritization
Start for free
Always on abm
1 HOur Implementation

Would You Like a FREE In-Market Account List?

Complete our short assessment to receive your top 100 in-market accounts every week.

Take assessment

Frequently Asked Questions

Why should I choose Propensity?

Propensity offers a cutting-edge solution compared to typical ABM options. Not only do we help identify your 5% of in-market buyers, we also provide a cost effective end-to-end ABM platform that other ABM vendors can’t beat. Our goal is to help you create new opportunities for up to 20% of your weekly in-market account list.

How Does Propensity Work?

Propensity sources millions of intent signals from across the web. All of our intent signals are acquired through consent-based practices, and all of our data is GDPR compliant to ensure you can trust the data you are using to grow your business. We offer a series of essential tools for you to use to create an ‘always on’ ABM program that works for your business. Each program is built to integrate with the tools your growth team is already using, so you can get the most out of our business to make the most of yours. 

Which Plan is Right for Me?

Each plan offers its own unique functions and features. Teams with little knowledge of ABM may see more benefits with our full-service option, while teams that are familiar with ABM may enjoy using our self-service platform. Explore our different options here.

Do I Need a CRM to Get Started?

While it’s not required, we highly recommend you have a CRM in place prior to starting with Propensity. Propensity’s features will be built into your CRM directly, so you can make the most of it in your favorite platform. If you do not have a CRM, we recommend you look at Salesforce or Hubspot.

How Long Does it Take to Implement Propensity?

To fully implement Propensity, we guarantee set-up and implementation in less than 1 hour.

Can I Use Propensity for Free?

Yes! Propensity’s free feature begins with the in-market account assessment. The in-market account assessment takes data that you provide and converts it into a list of your top 100 in-market accounts. You can use the list to help your growth team excel in sales, marketing and more. Read more Here.

Is There a Limit to Propensity's Intent Data Usage?

No, there is no limit on the amount of intent data information for the Self Service or Full-Service plans. You can also customize the information you pull for your accounts in your CRM so you can provide useful and up-to-date information to your growth team every time.

Ready to See Your In-Market Accounts?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.