Simplified ABM Campaign Pricing

Our pricing model is designed to work for you. Speak with a member of our team to see why growth teams from Startups to the Fortune 500 are choosing Propensity!

Top 100 Accounts

Use our GDPR compliant intent-data to identify the Top 100 Accounts in-market for your product or service today:
Free
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RECEIVE YOUR 100 TOP ACCOUNTS WEEKLY
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RECEIVE INSIGHTS INTO WHAT TOPICS YOUR KEY ACCOUNTS ARE RESEARCHING BEFORE YOU REACH OUT TO THEM
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NO PURCHASE REQUIRED
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CRM integration

Per-Campaign
Tier

The easiest way to launch your next ABM campaign:
$6,000per campaign
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access to abm campaign playbooks and templates
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Gdpr compliant audience builder for account and contact lists
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full Intent data access
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Dedicated customer success manager
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Unlimited users
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instant audiences for linkedin, facebook, and twitter
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ai content generator

Campaign Bundle Tier

Save when you buy a bundle, starting at 5 campaigns per year:
Starting at
$2,000per month
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Everything listed in the per-campaign tier
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Weekly meeting with your CSM to review ABM results
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unlimited in-market account list creation
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b2b website tracker

Unlimited Campaign Tier

Run as many campaigns as your team can imagine:

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Everything listed in the campaign bundle tier
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unlimited campaigns
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optional Additional services
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contact us for more information about our unlimited campaigns and add-on services
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Start for free
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Data-only option available
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1 HOur Implementation

Looking for Unlimited Campaigns?

Contact us to run as many campaigns as your team can imagine

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Frequently Asked Questions

Why Should I Choose Propensity?

Propensity is the fastest way for B2B marketing and sales teams to launch their most successful ABM campaigns. We provide everything you need to quickly launch ABM campaigns that outperform every other growth initiative for your business. 

How Does Propensity Work?

It all starts with intent data. Propensity partners with Bombora to source millions of GDPR-compliant intent signals from across the web. From there, you choose from our selection of ABM playbooks to create an ABM campaign aligned with your business. Then, you’ll just need to set benchmarks and select a launch date, connect your audience, and launch your ABM campaign! Visit our ABM Playbook Library to see how it works. 

What can I white label?

Pro accounts can add their own logo to Client Billing forms and the Editor. Pro accounts can also remove references to Webflow in the source code and form submission emails, and hide the Webflow badge from their staging sites.

Which Plan is Right for Me?

Propensity offers a campaign-centric pricing model, so you don’t have to commit to recurring monthly fees. Each plan offers its own unique functions and features. Teams who want to try out ABM may see more benefits beginning with our per-campaign option. For more experienced ABM professionals, we offer a campaign bundle billed on a monthly basis for up to five campaigns per year. Teams may also select the unlimited campaigns feature to run numerous ABM campaigns. Explore our different options here.

Do I Need a CRM to Get Started?

A CRM is not required to get started, but we highly recommend you have a CRM in place as Propensity’s features will be built into your CRM directly so that you can make the most of it in your favorite platform. If you do not have a CRM, we recommend software such as Salesforce or Hubspot, and we support other CRM platforms like Zoho.

How Long Does it Take to Implement Propensity?

We’re committed to being your fastest path to revenue growth. That’s why we guarantee set-up and implementation in less than 1 hour. From there, you select your playbook, build your audience in just five minutes, and launch your first end-to-end ABM campaign in under 15 days. 

Can I Use Propensity for Free?

Propensity offers a free Intent Data Sample. This feature takes the data you provide and converts it into a list of your top 100 in-market accounts and up to 100 contacts at those accounts. You can use the intent data explorer to help your growth team excel in sales, marketing and more. Read more Here.

Is There a Limit to How Many ABM Campaigns I Can Create?

Depending on the tier you select, you can run 1 campaign to get your bearings, up to 5 per year, or you can run an unlimited number of ABM campaigns. It all depends on your needs. Each tier allows you to customize the information you pull for your accounts in your CRM so you can provide useful and up-to-date information to your growth team every time.

Ready to Launch your Next ABM Campaign?

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