Featured Articles

Account-based marketing (ABM) transformed traditional strategies to help growth leaders on a mission to achieve their B2B goals. Seeking to measure results brewed between a powerful collaboration between marketing and sales is the first step, but current processes can prove fragmented, meaning leading practitioners need to equip themselves with the latest ABM tools to ensure their methods stick.

At any time, only 5% of your addressable market is in-market for your solution. This portion of the market can help you score new revenue opportunities, but only if you can close the deal. Account scoring models allow you to more effectively target your in-market accounts at exactly the right time. Ever wondered why you need an in-market account scoring model? Find out here, and start connecting with high propensity accounts!

Account-based marketing is a growth strategy that helps you build powerful relationships with target accounts. If you’re not already using ABM, learn about how these marketing tactics can help you cut through the noise to reach desired customers and create lasting relationships.

Bettering the world through community building is Olami’s mission. To do this, they needed to service its hundreds of regional organizations, Olami partnered with Addapptation to centralize its data and bolster new opportunities across the globe. Here’s how the organization overcame its challenges through integration to illuminate insights into diverse regional activities.