Featured Articles

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Account Based Marketing

Effective Programmatic Advertising: How to Create High-Converting B2B Ads

Reach your target audience while they’re actively searching for your solution. Here’s how you can create impactful programmatic ads that actually convert.

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Account Based Marketing

Full-Service or Self-Service ABM: How to Decide What's Best for Your Business

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Account Based Marketing

How Propensity is Helping B2B Marketers Reach Highly Targeted Audiences

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How Much Does an Omnichannel ABM Campaign Cost Anyway? We Broke it Down

Visualize the typical ROI you can expect for your ABM efforts per channel. Make better choices about how to divide your budget so you can use ABM as a cost-effective strategy.

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Here's What you Can Expect from your First ABM Campaign

Turn ABM into your go-to marketing strategy. Here’s what you can expect from your first ABM campaign.

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Account Based Marketing

Go to Market Faster: How ABM Helps Fractional Leaders

Fractional leaders are becoming essential to B2B teams, but they still need solutions to achieve growth goals efficiently. Read on to find out how ABM helps fractional leaders prioritize growth to go to market faster.

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Account Based Marketing

How Propensity is Helping B2B Marketers Reach Highly Targeted Audiences

Looking for a more effective way to reach highly targeted audiences and create intent-driven campaign that sticks? Here’s why B2B marketers need ABM.

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Account Based Marketing

How to Make Cold Email Marketing Effective

Don’t let your cold email get marked as spam or filtered out by email service providers. Here’s how to make sure your cold email marketing is effective.

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How to Use Intent Data to Power Your ABM Strategy

Intent data helps you create customer-centric experiences that bolster your campaigns and drive everything from engagement to ROI. Learn how to use intent data to take your ABM campaigns to the next level.

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Customer Success Story: Sitting Down With Kyla Bobola at IRIS Americas

We caught up with Kyla Bobola, Director of Marketing at IRIS Americas to hear about her experience implementing Propensity.

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Account Based Marketing

Comparing Propensity Vs ZoomInfo for ABM

Looking for a ZoomInfo alternative? See how Propensity can supercharge your growth that goes beyond just data.

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Top 3 Questions About ABM Asked at Hubspot Inbound

At Inbound, we connected with marketers, sales, and customer success professionals about their challenges and triumphs. Here are the top 3 questions we heard — and solutions to help you grow.

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Account Based Marketing

How to Create the Best Customer Acquisition Strategy for Professional Services using ABM

With ABM, professional services firms can identify who’s in-market and reach out with targeted messaging at the right time. Learn how to create a predictable revenue stream that puts you back in control of your pipeline.

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