Featured Articles

As marketers enter 2025, emerging challenges within the B2B landscape need to be addressed. The good news is that ABM remains a key player in an effective marketing strategy.

Compare Propensity ABM to traditional DSPs. Learn how its unique contact-centric ABM features empower users to drive better results with fewer resources.

ABM is more than just serving programmatic ads and using intent data. Successful ABM campaigns rely on following your target audience's buyer's journey, so that you can reach the right people at the right time with the right messaging.

PLG and ABM can be a powerful marketing tag team. However, it's important to understand each of these marketing strategies as standalone efforts - and how one can complement the other.

A successful ABM program hinges on the marketing team's ability to secure buy-in from their sales partners. This 10-step guide outlines the fundamental principles you should implement and adopt.

Properly pricing your agency's ABM services can influence the success of your ABM practice.

Articulate a strong business case as to why you should replace an existing lead generation motion with an account-based marketing (ABM) strategy.

If you've been frustrated with legacy ABM platforms' complexity, cost, and ineffectiveness, it's time to evaluate what it actually takes to run successful ABM campaigns.

Learn how to leverage Intent Data and Account-Based Marketing to help drive more outbound conversions. Identify data that can help connect with your prospects better and engage more when you work Account-Based Marketing and Intent Data into your growth funnel.

Embracing an omnichannel approach helps to maximize your marketing campaign effectiveness. Learn how increased visibility can boost mindshare among your target audience and keep your brand top of mind.