Featured Articles

We caught up with Kyla Bobola, Director of Marketing at IRIS Americas to hear about her experience implementing Propensity.

Looking for a ZoomInfo alternative? See how Propensity can supercharge your growth that goes beyond just data.

At Inbound, we connected with marketers, sales, and customer success professionals about their challenges and triumphs. Here are the top 3 questions we heard — and solutions to help you grow.

You got your in-market accounts list. Here’s how your sales team can use it to smash growth targets and achieve your sales quote faster.

Before you head off to Inbound, make sure you’re prepared to absorb new knowledge and leave a lasting impression. Here are three tips you need for Inbound 22.

Get notified when your contact begins a new role, so you can reach out first. Here’s how job change signals can elevate your ABM.

You got your in-market accounts list. Now, it’s time to make the most of it. Here’s how marketers can use their in-market accounts list to elevate their ABM strategy.

Balance ABM and demand gen to elevate your strategy with the best go to market practices.

ABM personalizes sales strategies so cold calls feel like a thing of the past. Learn how ABM can help improve your outbound conversion rates.

What is an ABM scoring model and why do you need it? We’re here to help. Learn more about what an ABM in-market account scoring model can do for you.

Test your ABM knowledge with the ABM fundamentals. Learn more about the essentials of ABM with our blog!

Account-based marketing is a growth strategy that helps you build powerful relationships with target accounts. If you’re not already using ABM, learn about how these marketing tactics can help you cut through the noise to reach desired customers and create lasting relationships.

CRM integration increases efficiency and leads to more growth opportunities. Here’s how Olami fully unlocked its CRM’s potential.