Featured Articles

abm fundamentals playbook image

Account Based Marketing

The Role of Social Media Outreach with ABM

Your ABM strategy relies heavily on specific touchpoints for success. ABM campaigns reach highly targeted audiences and social media outreach can help develop trust, and build relationships, by delivering messaging that resonates with your target audience.

one purple umbrella above a group of black umbrellas

Account Based Marketing

How to Use Sequential Messaging to Boost Your ABM Campaigns

group of people putting together a puzzle

How Much Does an Omnichannel ABM Campaign Cost Anyway? We Broke it Down

picture of the continents with people standing on the globe

Propensity at Work: How Weidert Group Integrated ABM to Boost Campaigns and Improve the Buyer Journey

Learn how Weidert Group, an inbound marketing agency, uses Propensity's Audience Builder and Intent Data to launch highly targeted account-based marketing (ABM) campaigns.

picture of the continents with people standing on the globe

Account Based Marketing

Effective Programmatic Advertising: How to Create High-Converting B2B Ads

Reach your target audience while they’re actively searching for your solution. Here’s how you can create impactful programmatic ads that actually convert.

picture of the continents with people standing on the globe

Account Based Marketing

Full-Service or Self-Service ABM: How to Decide What's Best for Your Business

Here’s what you need to know about full-service ABM and self-service ABM, and why it’s beneficial to work with a company that can do both.

picture of the continents with people standing on the globe

How Much Does an Omnichannel ABM Campaign Cost Anyway? We Broke it Down

Visualize the typical ROI you can expect for your ABM efforts per channel. Make better choices about how to divide your budget so you can use ABM as a cost-effective strategy.

picture of the continents with people standing on the globe

Here's What you Can Expect from your First ABM Campaign

Turn ABM into your go-to marketing strategy. Here’s what you can expect from your first ABM campaign.

picture of the continents with people standing on the globe

Account Based Marketing

Go to Market Faster: How ABM Helps Fractional Leaders

Fractional leaders are becoming essential to B2B teams, but they still need solutions to achieve growth goals efficiently. Read on to find out how ABM helps fractional leaders prioritize growth to go to market faster.

picture of the continents with people standing on the globe

Account Based Marketing

How Propensity is Helping B2B Marketers Reach Highly Targeted Audiences

Looking for a more effective way to reach highly targeted audiences and create intent-driven campaign that sticks? Here’s why B2B marketers need ABM.

picture of the continents with people standing on the globe

Account Based Marketing

How to Make Cold Email Marketing Effective

Don’t let your cold email get marked as spam or filtered out by email service providers. Here’s how to make sure your cold email marketing is effective.

picture of the continents with people standing on the globe

How to Use Intent Data to Power Your ABM Strategy

Intent data helps you create customer-centric experiences that bolster your campaigns and drive everything from engagement to ROI. Learn how to use intent data to take your ABM campaigns to the next level.

picture of the continents with people standing on the globe

Customer Success Story: Sitting Down With Kyla Bobola at IRIS Americas

We caught up with Kyla Bobola, Director of Marketing at IRIS Americas to hear about her experience implementing Propensity.

Get Started With Our Free Trial Today

See your in-market accounts instantly when you build your niche audience!

Start Your Free Trial