Power Your Growth
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Go beyond account-based guesswork. See every click, visit, and conversion mapped to real people inside your target accounts.
Most attribution stops at the account level, making it hard to know who’s actually in-market. One person clicks an ad, another visits your site, but traditional tools lump them together, leaving sales guessing who to follow up with. Propensity changes that with true contact-level attribution across every touchpoint. You know exactly who engaged and when, so you can prioritize real buyers and drive pipeline faster.
Track how, when, and where each contact engages. Propensity captures every signal and syncs it to your CRM, so your team can move faster with confidence.
See how each contact interacts with your brand in real time.
Drill down by channel, campaign, and timestamp
Track contact journeys from impression to closed deal
Identity which touchpoints drive action and conversion
Score contacts based on real engagement, not assumptions.
Choose between Account-Centric or Contact-Centric scoring models
Categorize cold, warm, or hot based on ad clicks, website visits, and email activity
Reset scores automatically after periods of inactivity
Deliver clean, actionable data to your sales team.
Sync all contact-level signals to Salesforce of HubSpot
Enrich contact records with email, phone number, and LinkedIn data
Prioritize and route leads based on warmth and recent engagement
Propensity helps marketers move fast without sacrificing power. We deliver unmatched targeting, contact-level attribution, and real-time activation across more channels.
Go beyond form fills. Surface intent through multi-channel engagement across ads, email, website, and more.
Give sales full context on who to engage and why, complete with engagement history, warmth score, and activity timeline.
Attribute pipeline and revenue to contacts and campaigns to focus on tactics and channels that convert.
Ditch vague account signals. Get full-funnel visibility into who’s engaging and why.
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