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Power Your Growth
hello@propensity.com
B2B marketing teams do a great job driving the right people to their website through paid media, ABM campaigns, targeted social, and event-driven traffic. And because your website is one of the highest-intent moments in the buyer journey, increasing traffic is rarely the issue.
But for many B2B teams, building and maintaining a healthy level of web traffic isn’t the problem. Anonymity is.
Marketing can easily see sessions, page views, and engagement trends, but not the actual people behind those actions. Sales in turn lacks the context to know who is interested, what they care about, and when to reach out.
Pipeline doesn’t slow because demand is missing. It slows because visibility stops at the website. But what if there was a way to remove the anonymity? What if the invisible became visible?
Here’s the reality: most traditional analytics and ABM tools stop at accounts and aggregates. That leaves sales teams inferring intent, waiting for form fills, or guessing which outreach might land.
Contact-level website tracking changes that.
Instead of seeing anonymous sessions or account-level activity, teams can identify verified individual contacts visiting their website and understand exactly how they got there and what they engaged with.
That means moving from:
Instead of
Teams can see
This is the shift from passive website analytics to real-time, sales-ready signals. When you know who is visiting and why, every visit becomes actionable.
Your pipeline moves when sales knows exactly who’s active and why. Without contact-level visibility, even high traffic and strong intent data leave gaps. Sales teams still rely on delayed signals or generic outreach because they don’t have the context needed to act with confidence.
With contact-level insight, sales gets specifics like:
This level of clarity changes how sales operates. Outreach becomes timely, relevant, and grounded in real buyer behavior, not assumptions.
The result? Faster first touches, higher-quality conversations, fewer low-intent interactions. Pipeline quality improves, not just pipeline volume.
Here’s how high-performing teams use contact-level website tracking end to end.
Rather than optimizing for volume alone, teams focus on relevance. They run targeted campaigns across:
The goal is simple: reach buyers who likely need, or have a high level of interest in, your product or service. Now, every paid click becomes a named sales opportunity.
As buyers click your ads, teams can see exactly who engaged and visited your website, and what campaign or channel they came from. Marketing gains clarity into what’s working, while sales gains immediate visibility into who’s showing intent.
This level of insight only works when website behavior, ad engagement, and verified contact identity are unified. Without that, visits remain anonymous and un-actionable.
Some pages matter more than others. Pricing, solution overviews, demo, integrations, and comparison pages all indicate stronger buying interest. Seeing who visited which pages gives teams confidence in intent and clear direction for outreach.
Sales doesn't just get names, they get context:
This creates a true warm handoff between marketing and sales, built on shared data and shared priorities.
With contact-level insight, sales reps can reference exactly what a person explored, align messaging to their use case, and engage while interest is still fresh. Outreach shifts from generic templates to relevant conversations, without going in blind.
Pipelines begin to move faster, without adding pressure or noise.
Many ABM and analytics platforms still rely on account-level views, aggregated intent, or delayed signals. These insights are vague, leaving sales teams to guess.
Propensity takes a different approach by de-anonymizing website visitors at the contact level. With Propensity’s Contact Website Tracker, teams get:
So teams can move from interest to conversation without friction.
This will matter most for teams that:
For sales teams, tailored outreach is essential to success. But without context, it’s hard to bridge the gap. Having the power to see exactly who has shown real interest (and when) is extremely powerful. And visibility at this level gives growing B2B teams a real-world advantage.
Your website already captures buyer intent. The opportunity is identifying that intent early and acting on it with confidence.
Contact-level website insight turns paid traffic, ABM campaigns, and event-driven visits into clear, actionable signals for sales. No guessing. No delays. Just real buyers, real context, and real conversations.
If you’re investing in targeted traffic, your website should do more than just report metrics. It should help build pipeline.
See how Propensity’s Contact Website Tracker turns anonymous website visits into booked meetings.
Request a demo and start converting website visits into revenue-driving conversations.
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