Reach buyers based on the content they are reading right now. Launch contextual campaigns across programmatic display, HTML5, video, and more from a single platform.
Propensity’s contextual targeting analyzes the meaning of each webpage to place your ads beside content that signals interest. Go beyond keywords and reach buyers in the moments when your message is most relevant.
Define your context, validate it with live phrase and URL previews, and run omnichannel campaigns that place your ads where they make the most impact.
Run contextual ads across programmatic display, HTML5, and video. Add layers of reach by combining contextual targeting with your existing ABM motion.
Set the context with in-context and out-of-context phrases. Use validation to refine suggestions, confirm accuracy, and review the pages where your ads may appear.
Select your target countries and we automatically prioritize placements on pages accessed by users in those locations. Keep your ads aligned with both content and geography.
Get a transparent view into the types of webpages your ads may run on. Review results and refine your phrases before launching your campaign.
Whether you are building awareness or increasing intent, contextual targeting helps you reach buyers who are already exploring topics related to your product.
Reach people who are reading content related to your industry, category, or themes that matter to your audience.
Add contextual to your ABM campaigns to reach target accounts across the open web at the exact moment they are consuming relevant content.
Use suggested phrases and URL previews to refine your context. Adjust targeting mid-flight as trends shift or new content emerges.
