Propensity AI
Platform
Account-based marketing
Target and engage key accounts and contacts across channels and hand off engaged leads to sales.
Geofencing
Use location to engage individuals within that area and drive interested prospects to your website.
Contextual targeting
Displays ads on webpages based on the context of the page and de-anonymize website visitors who engage.
Website tracking
De-anonymize website visitors and send sales a list of high-quality accounts and contacts.
Data enrichment
Enrich accounts, leads, and visitors with double-verified data to power targeting and faster sales follow-up.
Platform features
Contact-level attributionAccount-based intentContact-based targetingIntegrationsABM tools
Solutions
Use cases
Website visitor de-anonymizationAutomated sales prospecting
Personas
MarketersMarketing agenciesSalesSuccessRev opsProfessional services
Featured use case
Identify who clicked your LinkedIn and Meta ads, see which pages they visited, and hand verified contacts to sales with real-time context.
View now
Resources
Compare Propensity
Compare Propensity to other ABM platforms to make the best decision for your organization.
Help center
View our product documentation and how-to guides.
Blog
Browse our targeted marketing and use case blogs to learn about best practices.
Full-service ABM
Leverage our team for expert-led ABM strategy and execution for campaign planning and asset creation.
News and Announcements
Company news, product launches, recognition and perspectives on the future of AI-powered ABM.
Pricing

Free ABM tools for B2B marketers

Explore free AI-powered ABM tools built to help B2B marketers identify in-market buyers, launch high-performing campaigns, and drive measurable results.

Try for free Book demo

ABM coach

The fastest way to build an end-to-end ABM campaign. Just enter your website and get a full strategy with accounts, personas, and messaging in seconds.

Market gap analysis

Identify untapped market segments, find the right audience, and get messaging ideas to launch your next campaign.

Audience builder

Define your ICP and automatically identify and generate niche account and contact audiences.

Asset creator

Quickly generate assets for ABM campaigns with the right message for your target audience.

ABM roadmap

Plan your ABM goals, budget, and projections with our strategy builder.

Asset grader

Upload assets to see if they’re optimized for your ABM campaigns and get tips to improve performance.

COMING SOON

ABM resources and guides

Go beyond free tools. Explore strategy guides, how-to articles, and expert insights to take your ABM programs further.

Smiling woman with long dark hair and glasses wearing a yellow shirt, standing with folded arms beside the text 'ABM Platform Evaluation Scorecard' with decorative dots and shapes.

A woman with long brown hair, wearing a colorful striped sweater, looks thoughtfully to the side with her hand near her chin, next to the text 'What is The Website Conversion Gap' with dots and comic-style burst.

Smiling man wearing glasses and a white and black striped shirt with a speech bubble above him; text on the left reads 'Bid Strategy Tips For: LinkedIn, Meta, Google, and Programmatic Ads'.

A smiling woman with glasses and wavy hair holding an open notebook and pencil, next to the text '5 Strategies for Successful ABM Campaigns' in bold white and black font with darker blue dots.

A woman wearing a yellow sweater looks to the side while holding a red book close to her face, next to bold text that reads 'ABM Fundamentals Playbook' with circular and starburst patterns.

A smiling woman with long brown hair and glasses wearing a yellow top stands on the right side with circular patterns and black comic-style accent lines, next to white and black text that reads 'A How-To Guide Using Intent Data to Power ABM'.

Ready to scale beyond free ABM tools?

See how Propensity brings it all together with a full ABM platform—built for contact-level targeting, omnichannel campaigns, and real-time attribution.

Try for free Book demo

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