Propensity AI
Platform
Account-based marketing
Target and engage key accounts and contacts across channels and hand off engaged leads to sales.
Geofencing
Use location to engage individuals within that area and drive interested prospects to your website.
Contextual targeting
Displays ads on webpages based on the context of the page and de-anonymize website visitors who engage.
Website tracking
De-anonymize website visitors and send sales a list of high-quality accounts and contacts.
Data enrichment
Enrich accounts, leads, and visitors with double-verified data to power targeting and faster sales follow-up.
Platform features
Contact-level attributionAccount-based intentContact-based targetingIntegrationsABM tools
Solutions
Use cases
Website visitor de-anonymizationAutomated sales prospecting
Personas
MarketersMarketing agenciesSalesSuccessRev opsProfessional services
Featured use case
Identify who clicked your LinkedIn and Meta ads, see which pages they visited, and hand verified contacts to sales with real-time context.
View now
Resources
Compare Propensity
Compare Propensity to other ABM platforms to make the best decision for your organization.
Help center
View our product documentation and how-to guides.
Blog
Browse our targeted marketing and use case blogs to learn about best practices.
Full-service ABM
Leverage our team for expert-led ABM strategy and execution for campaign planning and asset creation.
News and Announcements
Company news, product launches, recognition and perspectives on the future of AI-powered ABM.
Pricing

Propensity News and Announcements

Company news, product launches, recognition and perspectives on the future of AI-powered ABM.

Featured

Company News

Propensity Named a Challenger in the 2026 Gartner® Magic Quadrant™ for ABM Platforms for the Second Consecutive Year

This milestone reflects Propensity’s growth in AI-powered ABM, contact-level intelligence, and omnichannel orchestration.

October 28, 2026

Read announcement →

Latest news

External Press Release

Propensity Named a Challenger in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

First-time recognition positions Propensity as the only Challenger.

November 12, 2026

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Company News

Propensity CEO Sumner Vanderhoof to Lead AI-Powered GTM Workshop at Global ABM Conference 2026

Propensity joins B2B leaders in London to explore AI-powered ABM and GTM innovation.

October 26, 2026

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External Press Release

Propensity Named Gartner® ABM Challenger for Second Consecutive Year

Propensity’s AI-powered campaign orchestration, contact-level intelligence, and connected GTM innovation recognized.

October 13, 2026

Read announcement →

Company News

Propensity Named a Challenger in the 2026 Gartner® Magic Quadrant™ for ABM Platforms for the Second Consecutive Year

This milestone reflects Propensity’s growth in AI-powered ABM, contact-level intelligence, and omnichannel orchestration.

October 13, 2026

Read announcement →

External Mention

Propensity Rockets to No. 70 on the 2026 Inc. 5000 List

Propensity climbs 2,500+ positions on the Inc. 5000, reflecting growing demand for AI-powered B2B marketing.

September 16, 2026

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For the media

Announcements, product updates and ABM perspectives, once a month.

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