Propensity CEO Sumner Vanderhoof to Lead AI-Powered GTM Workshop at Global ABM Conference 2026

October 28, 2026 | Company News

Propensity joins global B2B marketing leaders in London to explore how AI is transforming account-based marketing and enabling more intelligent, automated go-to-market execution.

Propensity, an AI-powered account-based marketing (ABM) platform, is excited to announce its participation in the Global ABM Conference 2026, taking place November 4 in London, England. Hosted by B2B Marketing, the event brings together leading ABM practitioners, marketing executives, and revenue leaders to explore the strategies and technologies shaping the future of B2B growth.

As part of the conference's educational program, Sumner Vanderhoof, CEO and Co-Founder of Propensity, will lead an interactive workshop titled "How to Build an Automated AI-Driven GTM Engine Step-by-Step."

The session will explore how B2B organizations can move beyond isolated AI applications and build connected, intelligent go-to-market systems that coordinate marketing, sales, and revenue operations.

From AI Experimentation to Intelligent GTM Execution

Artificial intelligence is rapidly changing how B2B organizations identify buyers, develop campaigns, and engage their most valuable accounts. Yet many marketing teams are still applying AI to individual tasks, such as content creation, data analysis, and campaign optimization, rather than using it to transform their entire go-to-market approach.

Propensity believes the next major opportunity lies in connecting these capabilities into a more unified system.

During his workshop, Vanderhoof will explore how organizations can build AI-powered workflows that continuously identify target accounts and contacts, prioritize buyers based on real engagement signals, activate campaigns across channels, and deliver actionable insights directly to sales.

Workshop: How to Build an Automated AI-Driven GTM Engine Step-by-Step

Led by Sumner Vanderhoof, CEO and Co-Founder of Propensity, the session will provide practical guidance for designing and implementing an AI-powered go-to-market engine.

Attendees will learn how to:

  • Build a connected AI-powered GTM system across marketing, sales, and operations.
  • Design workflows for audience discovery, buyer prioritization, campaign activation, and sales routing.
  • Identify where automation can accelerate execution and where human judgment remains essential.
  • Connect AI-driven workflows to measurable pipeline outcomes, including speed to lead, conversion rates, and operational efficiency.

The workshop will move beyond conceptual discussions to provide a practical framework that marketing and revenue leaders can apply within their own organizations.

The Evolution of Account-Based Marketing

Propensity's participation in the Global ABM Conference reflects its broader vision for the future of account-based marketing.

As B2B buying journeys become more complex, traditional ABM approaches built around static account lists, disconnected campaigns, and manual processes are becoming increasingly difficult to scale.

The next generation of ABM will require more intelligent systems that can continuously interpret buyer signals, coordinate engagement, and improve decisions based on real-world outcomes.

This approach, often described as Autonomous ABM, brings marketing and sales together around a connected go-to-market process, with AI helping to identify opportunities, create and execute campaigns, validate engagement, and guide the next best action.

Rather than treating each campaign as an isolated activity, these systems can use engagement data, sales feedback, and performance outcomes to inform future decisions.

For Propensity, this represents an important shift from simply automating marketing tasks toward creating more adaptive, coordinated, and measurable go-to-market execution.

Connecting with the Global ABM Community

The Global ABM Conference brings together practitioners and thought leaders from around the world to discuss practical strategies for building, scaling, and optimizing account-based marketing programs.

This year's agenda includes discussions on AI-powered ABM, buying group intelligence, sales and marketing alignment, personalization, and the evolving role of ABM as a broader go-to-market strategy.

Propensity looks forward to contributing to these conversations and connecting with marketing leaders who are exploring how to turn AI innovation into meaningful business results.

Join Propensity in London

Attending the Global ABM Conference 2026? Join Sumner Vanderhoof's workshop to learn how AI-powered GTM workflows can help your organization move from disconnected marketing activities to more intelligent, coordinated execution.

Event Details

  • Event: Global ABM Conference 2026
  • Date: November 4, 2026
  • Location: Convene, 133 Houndsditch, London, England
  • Featured Speaker: Sumner Vanderhoof, CEO and Co-Founder, Propensity
  • Session: How to Build an Automated AI-Driven GTM Engine Step-by-Step
  • Session Track: The ABM Workshop

View the Conference Agenda and Session Details

Learn More About the Global ABM Conference

Interested in learning how Propensity can help your organization accelerate AI-powered account-based marketing and omnichannel campaign execution?

Schedule a Conversation with Propensity

About Propensity

Propensity is an AI-powered account-based marketing platform that helps B2B organizations identify, engage, and convert their most valuable buyers. Combining contact-level intelligence, AI-driven audience development, omnichannel campaign orchestration, and integrated measurement, Propensity empowers marketing and sales teams to execute more effective go-to-market strategies and drive measurable business outcomes.

Learn more at www.propensity.com.

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