From Referrals to Revenue: Building Pipeline You Control

If referrals and repeat business are your main sources of growth, it’s time to take control. Propensity helps professional services firms create demand through targeted outbound campaigns that bring the right clients to you.

Contact-Level Attribution

Why Most Professional Service Teams Struggle to Scale

You deliver results. But if your growth relies on word-of-mouth, you’re leaving too much to chance. Here’s the problem:

Referrals are unpredictable

Inbound takes too long

RFPs are crowded and slow to close

To grow consistently, you need a way to proactively fill your pipeline with the right prospects.

Account-Based Marketing
Full-Funnel ABM

A Smarter Way to Create Your Own Demand

You don’t need to be an ABM expert. You just need the right strategy and tools to find and convert high-fit leads. Propensity helps you:

Uncover untapped market segments

Identify high-intent companies and real decision-makers

Launch personalized campaigns across email, ads, and more

Track results at the contact level and insights to your CRM

How It Works

From Market Insight to New Pipeline in Minutes

Discover Market Gaps

Use our AI ABM Coach to analyze your online presence and reveal overlooked audience segments.

Launch ABM Campaigns

Get personalized recommendations for audiences, messaging, and channels based on your goals.

Track Real Engagement

See exactly who’s engaging. Sync contact-level insights to your CRM to guide timely follow-ups.

Use Cases

How Professional Services Teams Use Propensity

Build outbound programs that go beyond referrals

Break into new industries or regions

Engage decision-markers earlier in the RFP cycle

Warm up cold outreach with real-time intent data

Create repeatable campaigns that scale your business

Contact-Based Advertising
Contact-Based Advertising

Why Professional Services Team Choose Propensity

Identify high-fit opportunities in minutes

Focus on real people, not just accounts

Attribute pipeline to every marketing touchpoint

Launch campaigns quickly with minimal setup

Sync contact-level insights directly into your CRM

Ready to Grow on Your Terms?

See how Propensity helps professional services teams create predictable pipeline without relying on word-of-mouth.