Easily run omnichannel account-based marketing campaigns. See who’s interacting with your brand, and send accurate, high-intent leads directly to sales.
The only platform in the Challengers quadrant.
ABM is more than a campaign strategy. It's the most efficient way to drive pipeline and consistent revenue across your go-to-market team. Propensity delivers contact-level visibility at every stage so you can reach real buyers, align with sales, and scale what works.
Find and prioritize the accounts and contacts more likely to convert.
Website De-anonymization: Reveal which accounts and contacts are browsing your site.
Intent Data Explorer: Understand which topics your target accounts are researching in real time.
Audience Builder: Define your ICP and buying personas using firmographics, role, intent, and behavior. Easily exclude existing customers, competitors, and opt-outs to keep your campaigns focused.
Engage decision-makers with omnichannel ABM campaigns that hit performance benchmarks.
Playbook Library: Use editable 30-, 60-, or 90-day campaign flows based on proven ABM strategies.
Omnichannel Orchestration: Reach buyers across more channels, including LinkedIn, Meta, Google, YouTube, programmatic display, direct mail, email, and CTV.
Propensity Health Checks: Get real-time, in-platform recommendations to improve campaign performance.
Create a scalable and repeatable connection between sales and marketing.
CRM integrations: Sync double-verified contact and account data directly into Salesforce or HubSpot to power lead routing and sales activation.
Contact + Account Scoring: Use standard or custom models to score leads based on engagement and ICP fit.
Auto-Assignment + Alerts: Automatically route high-value leads and notify reps via Slack and email in real time.
Deliver hyper-personalized sales experiences that accelerate deals.
Sales Automation Triggers: Execute sales sequences based on buying signals and campaign engagement.
Next-Best Actions: Surface AI-driven suggestions to guide sales outreach based on real-time behavior.
Measure Sequence Engagement: Track contact and account warmth to see how engaged prospects are with your ABM campaigns and sales outreach.
Attribute success across your entire ABM funnel, down to the contact.
Contact-Level Attribution: See exactly who clicked, visited, engaged, and converted.
Out-of-the-Box Dashboards: Access built-in dashboards for pipeline influence, channel performance, and ROI—drill down by audience, asset, or campaign.
Multi-Touch Attribution Models: Understand how different campaigns and touchpoints contribute to closed revenue.
Propensity helps marketers move fast without sacrificing power. We deliver unmatched targeting, contact-level attribution, and real-time activation across more channels.
Launch your first campaigns with confidence. Perfect for growing teams that want to activate ABM without the complexity.
Get guided onboarding and pre-build playbooks
Start with contact-level targeting
See results in days, not months
Make the switch without the headaches. Ideal for teams ready to upgrade from legacy or expensive ABM tools.
Import your data and audiences easily
Unlock person-level insights
Cut platform fees while expanding your reach
ABM Coach is the foundation of the Propensity platform, guiding your team through every stage of high-converting ABM, from targeting to engagement to attribution.
Build smarter segments using contact-level intent, filters, and predictive lookalikes.
Account + Contact Uploads
Account + Contact Search
ICP Builder
Buying Circles
Persona Finder
Niche Audience Builder
Contact-Level Psychographics
CRM-Synced Lists
Dynamic List Building
Double-Verified Data
Sample Data Preview
Data Accuracy Controls
Launch high-impact ABM campaigns and enable sales to follow up faster.
Asset Library
Marketing Email Distribution
Direct Mail
Social Ads
Programmatic Ads
Custom Scoring Models
Sales Alerts
Leads Manager
ABM Scorecard
Cohort Relaunch
Campaign Notifications
Centralized Workspace
Track what matters, across every touchpoint, campaign, and contact.
ABM Performance
Budget + Spending
Asset Performance
ABM Engagement
Website Performance
LinkedIn + Facebook Reporting
Multi-Touch Attribution
Contact-Level Reporting
Intent-Level Reporting
Performance Recommendations
CRM-Synced Insights
Pre-Built Dashboards
Propensity helps marketing, sales, and Rev Ops convert more pipeline faster. With contact-level visibility and real-time buyer signals, your entire team can act on what’s working.
Warm up in-market audiences with omnichannel campaigns and targeted content.
Get instant visibility into buyer activity to prioritize outreach and connect faster.
Sync buyer signals into the tools your team already uses like Salesforce, HubSpot, or Slack.
Built for modern B2B teams running intent-powered, contact-level ABM.
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