Discover how Propensity is moving beyond traditional ABM with AI-powered campaign creation, contact-level intelligence, and multi-channel orchestration that connects marketing and sales across the customer lifecycle.
Go from prompt to campaign. Generate audiences, buying groups, messaging, creative assets, channel plans, and recommended next actions using natural language.
Move beyond account-level signals. Identify engaged buyers, uncover intent across buying groups, and personalize outreach based on individual engagement.
Coordinate campaigns across display, social, email, direct mail, contextual advertising, geofencing, and more—all connected through a single platform.
Bring intent, engagement, audience, and attribution data into your existing MarTech and SalesTech systems. Extend workflows through secure MCP connectivity with authorized AI agents.
From fast onboarding to hands-on support, customers choose Propensity for the same reasons we believe Gartner recognized us: reliable performance, real partnership, and innovation that never stops.
B2B Group Manager at Thumbtack
“Propensity may be the smaller vendor, but it punches far above its weight. After years of working with the giants, I’ve never had an ABM platform that delivers this quickly, listens this closely, or makes the work this enjoyable. Finding a tool that keeps improving at this pace and comes with a support team that feels like a true partner is rare. Propensity is one of the few platforms I look forward to logging into daily.”
Gartner, Magic Quadrant for Account-Based Marketing Platforms, Jenifer Silverstein, Chris Chandler, Upasna
Chandna, Ray Pun, 7 October 2026.
Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise
technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the
context of the entire document. The Gartner document is available upon request from Propensity.
Propensity delivers today’s results while redefining what’s next for go-to-market teams. Explore the Gartner report or see the platform in action, and discover why we’re leading the next era of ABM.