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Propensity Named a Challenger in the 2025 Gartner® Magic Quadrant™ for ABM Platforms
Propensity recognized for the first time as a Challenger for its ability to execute and completeness of vision.
Propensity recognized for the first time as a Challenger for its ability to execute and completeness of vision.
Propensity tracks everything at the contact level, not just the account, so you can see exactly who clicked your ads, visited your site, and engaged with your content.
Propensity supports 20+ channels across programmatic, social, email, direct mail, and more. Run robust omnichannel campaigns and own more mindshare across your target contacts.
All data you see in Propensity is synced directly into your CRM, so sales can access every data point and insight without logging into a new tool or switching systems.
From fast onboarding to hands-on support, customers choose Propensity for the same reasons we believe Gartner recognized us: reliable performance, real partnership, and innovation that never stops.
“Propensity may be the smaller vendor, but it punches far above its weight. After years of working with the giants, I’ve never had an ABM platform that delivers this quickly, listens this closely, or makes the work this enjoyable. Finding a tool that keeps improving at this pace and comes with a support team that feels like a true partner is rare. Propensity is one of the few platforms I look forward to logging into daily.”
Propensity delivers today’s results while redefining what’s next for go-to-market teams. Explore the Gartner report or see the platform in action, and discover why we’re leading the next era of ABM.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request here.
Gartner, Magic Quadrant for Account-Based Marketing Platforms, By: Jenifer Silverstein, Ray Pun, Upasna Chandna, Chris Chandler, November 6, 2025
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