Data enrichment with deep insights for contacts and accounts

Enrich your CRM records as needed or daily with account and contact data, complete with proprietary first and third-party intent. Give sales and marketing teams the insights they need to prioritize the right prospects and drive more revenue.

Try for freeBook demo
User interface showing 'Competitor Conquest ABM' account list with three companies: Planet Dds, Cisco Systems Inc, and Chevron Corporation, each with propensity and 1st party scores, star icons, and website links, overlaid with a dashed concentric circle and a glowing star icon on the left.

Turn incomplete records into activation-ready profiles

 Propensity’s data enrichment enhances your existing account and contact records with verified data you can actually use. Instead of working with incomplete or outdated profiles, your teams get accurate attributes that support better targeting, personalization, and sales activation across your GTM motion.

Double-verified data you can trust

All contact data is validated across multiple sources to ensure accuracy and deliverability, while enriched account and contact attributes give teams the confidence to target, personalize, and sell more effectively.

Two overlapping contact information cards for Sarah Smith, showing her company as Impact Advisors, job title as Director, and skills in Analytics, each marked with check icons to indicate verified data and GDPR compliance.

Contact enrichment

Complete individual profiles with decision-ready contact data built for outreach, personalization, and sales activation.

  • Name, role, and department
  • Job title and seniority
  • Verified business email and phone
  • Professional attributes like interests and education
User interface showing a list titled 'Buying Circle Lists' with a highlighted text stating '82 Contacts Found'. Below is a table with columns for First Name, Last Name, Company, Job Title, and Skills. Five contacts are listed: Sarah Smith, Director at Impact Advisors with Analytics skills; Matthew Goubar, Senior Manager at Cityblock Health with Advertising skills; Jessica Jones, Practice Manager at Jefferson Healthcare with Business Analytics skills; Fran Wright, Senior Director at Webmd Ignite with Advertising skills; and Hilary Black, Executive Director at Veracyte, Inc. with Adobe Analytics skills.

Account enrichment

Refine and expand company records with reliable firmographic data to support smarter segmentation and account-level targeting.

  • Industry and sub-industry
  • Company size and revenue range
  • Location and headquarters
  • Business and technology attributes
User interface showing an account enrichment tool with tabs 'Account List' and 'Buying Circles.' The 'Account List' tab is active, displaying top intent signal as Data Archival Strategy, top industry Healthcare, and account list refresh date 04/14/26. It features a table titled Competitor Conquest ABM with columns for Account Name, Propensity Score, New, and Website. The table lists Planet Dds with score 99 and website planetdds.com, Cisco Systems with score 99 and cisco.com, and Chevron Corporation with score 98 and chevron.com, each marked as new with a star icon.

Built for how revenue teams actually work

1. Prepare sales-ready contact lists

Enrich leads and contacts so sales teams can confidently prioritize outreach and reduce time spent on manual research.

Interface showing sales lead statuses updated on 04/03/2026, with tabs for Active Leads and Opt-Outs. Lead categories are Cold with 191, Warm with 329, Hot with 149, and Claim with 12 leads. Highlighted lead Sarah Smith is categorized as Hot with details: Ad clicks twice; Warm lead status indicates ad impressions seen 4 times with brand familiarity; Cold status shows the contact is added to the campaign.

2. Improve targeting and personalization

Use enriched firmographic and demographic attributes to build more precise segments and deliver more relevant messaging.

User interface screen titled 'Buying Circle Lists' with option to select a new account list format and create a new account list; below, a panel shows filter categories labeled Intent Signals, Firmographic Details, and Advanced Filters with an icon of a target and arrow next to text that says Manage Filters to Find Accounts.

3. Fill CRM data gaps at scale

Enrich your database with double-verified data designed for targeting, personalization, and faster sales activation.

Two data cards showing information for Planet Dds in the HealthTech industry: The first card shows only the industry, while the second card includes website planetdds.com, medium company size (200-499), small revenue ($1MM-$10MM), and address 20 Meadowlands Pky, Secaucus, NJ, with icons for data sync and fire around.

Get started with your free trial today

See your in-market accounts instantly when you build your niche audience!

Try for free
x
We value your privacy

We use cookies and related technologies to enhance your browsing experience, as described in our privacy policy. By clicking “Accept All”, you consent to our use of cookies.