Propensity AI
Platform
Account-based marketing
Target and engage key accounts and contacts across channels and hand off engaged leads to sales.
Geofencing
Use location to engage individuals within that area and drive interested prospects to your website.
Contextual targeting
Displays ads on webpages based on the context of the page and de-anonymize website visitors who engage.
Website tracking
De-anonymize website visitors and send sales a list of high-quality accounts and contacts.
Data enrichment
Enrich accounts, leads, and visitors with double-verified data to power targeting and faster sales follow-up.
Platform features
Contact-level attributionAccount-based intentContact-based targetingIntegrationsABM tools
Solutions
Use cases
Website visitor de-anonymizationAutomated sales prospecting
Personas
MarketersMarketing agenciesSalesSuccessRev opsProfessional services
Featured use case
Identify who clicked your LinkedIn and Meta ads, see which pages they visited, and hand verified contacts to sales with real-time context.
View now
Resources
Compare Propensity
Compare Propensity to other ABM platforms to make the best decision for your organization.
Help center
View our product documentation and how-to guides.
Blog
Browse our targeted marketing and use case blogs to learn about best practices.
Full-service ABM
Leverage our team for expert-led ABM strategy and execution for campaign planning and asset creation.
News and Announcements
Company news, product launches, recognition and perspectives on the future of AI-powered ABM.
Pricing

Propensity News and Announcements

Company news, product launches, recognition and perspectives on the future of AI-powered ABM.

Featured

Company News

Propensity Named a Challenger in the 2026 Gartner® Magic Quadrant™ for ABM Platforms for the Second Consecutive Year

This milestone reflects Propensity’s growth in AI-powered ABM, contact-level intelligence, and omnichannel orchestration.

October 28, 2026

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Latest news

External Press Release

Propensity Ranks No. 70 on the 2026 Inc. 5000, Cementing Its Position Among America's Fastest-Growing Companies

Propensity makes the Inc. 5000 for the second year, climbing 2,500+ positions.

September 16, 2026

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Company News

Propensity Ranks No. 70 on the 2026 Inc. 5000, Joining America's Top 100 Fastest-Growing Private Companies

Propensity climbs 2,500+ positions on the Inc. 5000, reflecting growing demand for AI-powered B2B marketing.

September 16, 2026

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External Press Release

Propensity Names Kelly Greenwalt as Vice President of Market Strategy

Veteran B2B marketing leader joins Propensity to shape market strategy, product vision, and GTM orchestration.

September 9, 2026

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Company News

Propensity Welcomes Kelly Greenwalt as Vice President of Market Strategy

B2B marketing leader brings 20+ years of experience to Propensity’s AI-powered GTM innovation.

September 9, 2026

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Company News

Propensity to Attend HubSpot UNBOUND 2026 to Explore AI-Powered B2B Marketing

Propensity joins industry leaders to explore AI innovation and the future of B2B growth. Convert to PDF

August 18, 2026

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For the media

Announcements, product updates and ABM perspectives, once a month.

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Media inquiries

Contact the Propensity Communication Team.

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