Propensity AI
Platform
Account-based marketing
Target and engage key accounts and contacts across channels and hand off engaged leads to sales.
Geofencing
Use location to engage individuals within that area and drive interested prospects to your website.
Contextual targeting
Displays ads on webpages based on the context of the page and de-anonymize website visitors who engage.
Website tracking
De-anonymize website visitors and send sales a list of high-quality accounts and contacts.
Data enrichment
Enrich accounts, leads, and visitors with double-verified data to power targeting and faster sales follow-up.
Platform features
Contact-level attributionAccount-based intentContact-based targetingIntegrationsABM tools
Solutions
Use cases
Website visitor de-anonymizationAutomated sales prospecting
Personas
MarketersMarketing agenciesSalesSuccessRev opsProfessional services
Featured use case
Identify who clicked your LinkedIn and Meta ads, see which pages they visited, and hand verified contacts to sales with real-time context.
View now
Resources
Compare Propensity
Compare Propensity to other ABM platforms to make the best decision for your organization.
Help center
View our product documentation and how-to guides.
Blog
Browse our targeted marketing and use case blogs to learn about best practices.
Full-service ABM
Leverage our team for expert-led ABM strategy and execution for campaign planning and asset creation.
News and Announcements
Company news, product launches, recognition and perspectives on the future of AI-powered ABM.
Pricing

Propensity News and Announcements

Company news, product launches, recognition and perspectives on the future of AI-powered ABM.

Featured

Company News

Propensity Named a Challenger in the 2026 Gartner® Magic Quadrant™ for ABM Platforms for the Second Consecutive Year

This milestone reflects Propensity’s growth in AI-powered ABM, contact-level intelligence, and omnichannel orchestration.

October 28, 2026

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Latest news

Company News

Propensity Expands AI Capabilities with Bidirectional MCP, AI-Powered Campaign Creation, and Intelligent GTM Execution

Propensity’s AI innovations help B2B marketers turn insights into action across AI platforms.

July 28, 2026

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Company News

New ForgeX Research Reveals What Separates Top-Performing AI-Powered ABM Teams

Propensity sponsors research on how B2B marketers use AI to drive measurable business impact.

June 18, 2026

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Company News

Propensity Partners with ForgeX to Advance the Future of Account-Based Marketing

The partnership combines Propensity’s ABM technology and ForgeX’s expertise to improve B2B go-to-market strategies.

May 12, 2026

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Company News

Propensity to Attend Forrester B2B Summit North America 2025 in Phoenix

Propensity joins B2B leaders to explore the future of ABM, AI-driven engagement, and go-to-market innovation.

March 12, 2026

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Company News

Propensity Named a Challenger in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

Propensity earns its first Gartner Magic Quadrant placement as the only Challenger.

November 12, 2025

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For the media

Announcements, product updates and ABM perspectives, once a month.

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Contact the Propensity Communication Team.

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