Propensity to Attend Forrester B2B Summit North America 2025 in Phoenix

March 12, 2025 | Company News

Propensity joins B2B marketing and revenue leaders to explore the future of account-based marketing, AI-driven engagement, and go-to-market innovation.

Propensity, a leading provider of contact-level account-based marketing (ABM) technology, is excited to announce its plans to attend Forrester B2B Summit North America 2025, taking place March 31–April 3 in Phoenix, Arizona.

The annual event brings together B2B marketing, sales, product, and revenue leaders to explore emerging trends, share best practices, and discover innovative approaches to driving sustainable business growth.

As B2B organizations navigate increasingly complex buying journeys, Propensity looks forward to connecting with industry peers and discussing how advancements in AI, buyer intelligence, and omnichannel marketing are transforming the way businesses identify and engage their ideal customers.

Connecting with Leaders Shaping the Future of B2B Marketing

Forrester B2B Summit offers an opportunity for marketing and sales professionals to collaborate on some of the industry's most pressing challenges, from improving revenue alignment to delivering more personalized buyer experiences.

This year's agenda emphasizes evolving buyer behaviors, revenue process transformation, and the growing role of technology and data in B2B marketing.

These themes closely align with Propensity's mission to help organizations simplify and improve their account-based marketing strategies through better buyer intelligence, coordinated campaign execution, and measurable business outcomes.

Moving Beyond Traditional Account-Based Marketing

Today's B2B marketers face growing pressure to deliver more personalized experiences while demonstrating the impact of their programs on pipeline and revenue.

Propensity helps address these challenges by enabling organizations to move beyond traditional account-level targeting and engage the individual decision-makers influencing purchasing decisions.

Through its integrated ABM platform, Propensity helps marketing teams:

  • Identify high-intent buyers using account and contact-level intelligence.
  • Build more precise audiences based on buyer behaviors, intent signals, and business attributes.
  • Execute coordinated campaigns across digital advertising, social media, email, and other marketing channels.
  • Connect marketing and sales efforts through CRM integrations and actionable engagement insights.
  • Measure marketing impact with greater visibility into campaign performance and buyer engagement.

By bringing these capabilities together, Propensity empowers B2B organizations to create more relevant buyer experiences while reducing the complexity of managing disconnected marketing technologies.

Exploring What's Next for AI and B2B Go-to-Market Teams

Artificial intelligence continues to reshape how B2B organizations approach audience identification, campaign development, and marketing execution.

At Forrester B2B Summit, Propensity is particularly interested in conversations around the practical application of AI to improve marketing efficiency, strengthen sales alignment, and accelerate revenue growth.

As the industry evolves, Propensity remains committed to helping marketers translate buyer data into actionable insights and more effective engagement strategies.

Let's Connect in Phoenix

Propensity looks forward to connecting with customers, partners, and fellow B2B marketing leaders throughout the event.

Whether you're exploring new approaches to account-based marketing, looking to improve contact-level targeting, or seeking ways to simplify omnichannel campaign execution, we'd welcome the opportunity to exchange ideas.

Attending Forrester B2B Summit North America 2025? Let's connect!

Event Details

Interested in learning more about Propensity before the event?

Schedule a Conversation with Propensity

About Propensity

Propensity is an account-based marketing platform designed to help B2B organizations identify, engage, and convert their most valuable buyers. Combining contact-level intelligence, audience targeting, omnichannel campaign activation, and integrated measurement, Propensity helps marketing and sales teams deliver more effective go-to-market programs and drive measurable business results.

Learn more at www.propensity.com.

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