picture of the abm playbook

3 Tips for HubSpot Inbound Before You Go

Ah, HubSpot Inbound.

A time for networking with long-lost connections, meeting new professionals in the B2B space, and learning new tips to accelerate your growth both intrinsically and for your business. 

Before you head off to HubSpot, you’ll want to be sure you’re backed with the best info to go in as prepared as possible to absorb new knowledge and leave a lasting impression on new people you meet. 

We wanted to give you some tips to help make the conference even better. Here are three tips you need for Inbound 22. 

1. Dust the Cobwebs Off Your Networking Skills

This is your chance to make new connections. Kick it off by putting a smile on your face. That’s right! We’re talking about brushing up on your networking skills. 

Networking is crucial in the B2B industry. Whether you’re setting out with the intention to make connections with professionals, forge better relationships with your customers or simply amplify your small talk game, dusting off your networking skills is essential. 

Sales Teams: Treat Networking Like Outreach Preparation 

If you’re a BDR or AE prospecting for new B2B opportunities, you’ll know how important networking skills are. However, maybe you’re just immersing yourself back into events for the first time, or you’re still not caught up after the past couple of years. 

Similar to prepping outreach before a cold call, you’ll need to brush up on your networking skills before taking the stage at a B2B networking event like Inbound.  

Devote time to brainstorming questions to ask new connections. When you’re chatting with prospective customers or clients, pay attention to what their pain points are. People will often note challenges they’re working through or something that’s recently gone well for them. Doing this preparation will help you connect on a deeper level with these connections once you arrive at Inbound. 

2. Use Event Marketing Tools to Prep for the Big Event

Another way to prepare for HubSpot Inbound is to implement event marketing tools. Event marketing tools can help you with engagement, plotting out the event map and schedule, as well as calendar organization, to ensure you make connections with the right people.

A tool like the Contact Propensity Model can help here by illuminating the buying circle, so sales teams can ensure they reach the right person at the right time. 

You can also get insight into factors like job change signals, meaning if you bump into a connection who has recently changed jobs, you can deepen your conversations with added detail to make them more personal and effective in building that relationship. 

Using an event-triggered ABM tool or tools that focus on enriching contact data makes building relationships even more effective. This is because these tools factor in intent data so you know exactly which solution to offer each target at the right time. 

3. Know Your Target Accounts

One of the most important things you can do before heading off to an event is to know which customers and prospects you’ll run into at various panels or the cocktail hour.

You can ensure you know your target accounts before you go by getting a hold of your in-market account list. There are a couple of ways to go about this. One way is to take an in-market account assessment. An in-market account assessment gives you an understanding of who your top prospects are, meaning you’ll have a better opportunity to engage with them at an event. It underscores which industries are searching for your solution, offering you opportunities to network with better information at hand. 


You can’t build a table without the right equipment, and you can’t head to an event without preparation. Now that you know these three tips, you’ll be more prepared to make the best connections at Inbound.

Don’t forget to register for the event! Virtual attendance is free, and you can find out more information by visiting the HubSpot Inbound website

We can’t wait to see you there! If you have the time, swing by booth 32 for some extra perks. Propensity will be offering our own free in-market assessment to help you gain access to your top 100 accounts. As a show of gratitude, we will be donating $50 for each completed assessment to charity. This year, we will be supporting Sierra Club and Planned Parenthood.