Propensity vs DemandBase

Find out why companies are choosing Propensity over ABM vendors like Demandbase. 

A Side By Side Comparison

Finally, a simpler ABM platform that puts your budget and focus exactly where it needs to be.

Propensity Logo

Propensity

DemandBase logo

DemandBase

Built for small b2B growth teams
Green Check Mark
Red X
Build an end-to-end omnichannel campaign in under 30 minutes
Green Check Mark
Red X
Create custom-built ABM playbooks
Green Check Mark
Red X
Aggregate Unique & GDPR-compliant intent signals and insights
Green Check Mark
Elite Version Only
Aggregate Job change dates and keywords to create niche audiences
Green Check Mark
Red X
Up to Date Account and Contact Data
Green Check Mark
Green Check Mark
One Click Contact Enrichment
Green Check Mark
Green Check Mark
Omnichannel Sales And Marketing Automation
Green Check Mark
Add-On Only
Create Content and design assets with AI-Powered tools
Green Check Mark
Red X
Complete control over your ad spend
Green Check Mark
Red X
Transparency of the buyer journey from intent to warm lead
Green Check Mark
Green Check Mark
Identify Accounts Visiting your website
Green Check Mark
Red X
Automated Handoff MQAs to Sales
Green Check Mark
Green Check Mark
Qualitative contact signals to boost sales outreach
Green Check Mark
Red X
Realtime Updates Synced To Your CRM
Green Check Mark
Green Check Mark
1 Hour Implementation
Green Check Mark
Red X
No commitment to recurring monthly fees required
Green Check Mark
Red X
Free In-Market Account List
Green Check Mark
Red X
Free Trial
Green Check Mark
Red X

Why Propensity?

✅ One-click contact enrichment

✅ Custom-built ABM plays

✅ End-to-end omnichannel campaign in under 30 minutes

✅ Real-time updates in your CRM

✅ Free trial before you start

Get Started With Our Free Trial Today

See your in-market accounts instantly when you build your niche audience!

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