Propensity vs DemandBase

Find out why companies are choosing Propensity over ABM vendors like Demandbase. 

Why Propensity?

✅ One-click contact enrichment

✅ Custom-built ABM plays

✅ End-to-end omnichannel campaign in under 30 minutes

✅ Real-time updates in your CRM

✅ Free trial before you start

A Side By Side Comparison

Finally, a simpler ABM platform that puts your budget and focus exactly where it needs to be.

Propensity Logo

Propensity

DemandBase logo

DemandBase

Build an end-to-end omnichannel campaign in under 30 minutes
Green Check Mark
Red X
Create custom-built ABM playbooks
Green Check Mark
Red X
Access AI-powered content and design tools for instant ABM campaign generation 
Green Check Mark
Red X
Up To Date List Segmentation
Green Check Mark
Green Check Mark
Realtime Updates Synced To Your CRM
Green Check Mark
Red X
One Click Contact Enrichment
Green Check Mark
Red X
Omnichannel Sales And Marketing Automation
Green Check Mark
Add-On Only
Aggregate Job Change Signals, Title Changes, And Intent Signals
Green Check Mark
Red X
Automatically Sync And Match Contacts And Accounts With Past Records
Green Check Mark
Green Check Mark
Aggregate Unique & GDPR-compliant intent signals and insights
Green Check Mark
Elite Version Only
No commitment to recurring monthly fees required
Green Check Mark
Red X
Complete control over your ad spend
Green Check Mark
Red X
Free In-Market Account List
Green Check Mark
Red X
Free Trial
Green Check Mark
Red X

Ready to Launch your Next ABM Campaign?

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