Propensity vs UserGems

Curious about why companies are opting for Propensity over platforms like UserGems?

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Propensity named a challenger in the 2026 Gartner® Magic Quadrant™ for ABM platforms

The only platform in the challengers quadrant.

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Magic Quadrant chart for Account-Based Marketing Platforms as of September 2026, showing four quadrants: Leaders, Challengers, Niche Players, and Visionaries. Leaders quadrant includes 6sense and Demandbase at the top right, indicating high ability to execute and completeness of vision. Challengers quadrant includes Propensity and Influ2. Niche Players quadrant has N.Rich, NextRoll, Expandi Group, and Madison Logic. ZoomInfo is positioned near the border between Leaders and Challengers. The x-axis represents completeness of vision, the y-axis represents ability to execute.

A side by side comparison

Finally, a simpler ABM platform that puts your budget and focus exactly where it needs to be.

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Propensity

Propensity vs. UserGems

UserGems

Built for small b2B growth teams
Green Check Mark
Red X
Build an end-to-end omnichannel campaign in under 30 minutes
Green Check Mark
Red X
Aggregate unique & GDPR-compliant intent signals and insights
Green Check Mark
Elite Version Only
Aggregate job change dates and keywords to create niche audiences
Green Check Mark
Red X
Identify accounts visiting your website
Green Check Mark
Red X
Contact-level display ads
Green Check Mark
Red X
One click contact enrichment
Green Check Mark
Green Check Mark
Create custom-built ABM playbooks
Green Check Mark
Red X
Create content and design assets with AI-powered tools
Green Check Mark
Red X
Omnichannel sales and marketing automation
Green Check Mark
Add-On Only
Complete control over your ad spend
Green Check Mark
Red X
Transparency of the buyer journey from intent to warm lead
Green Check Mark
Green Check Mark
Automated handoff MQAs to sales
Green Check Mark
Green Check Mark
See qualitative contact signals to boost sales outreach
Green Check Mark
Red X
Realtime updates synced to your CRM
Green Check Mark
Green Check Mark
1 hour implementation
Green Check Mark
Red X
No commitment to recurring monthly fees required
Green Check Mark
Red X
Free in-market account list
Green Check Mark
Red X
Free trial
Green Check Mark
Red X

Enterprise-grade security you can trust

Propensity is built for modern B2B teams who need precision and performance without compromising data protection.
Our platform meets the highest standards for security, privacy, and compliance.

Circular certification seal with blue and black segments around a white center. The blue upper arc reads 'AICPA Service Organization Control Reports.' The black lower arc reads 'Formerly SAS 70 Reports.' The white center contains 'AICPA' in blue text, 'SOC' in large black text, and 'Type II' below in smaller black text.
GDPR Badge
Round badge with a blue globe icon in the center and the text 'ISO 27001' in bold navy blue across the middle, with 'CERTIFIED' written above and below the globe in blue capital letters.

Explore other competitors

propensity vs. Adroll thumbnailpropensity vs. zoominfo thumbnailGraphic showing a versus comparison with the word 'PROPENSITY' in black text on a purple dotted background on the left and 'DEMANDBASE' in blue text on a light blue dotted background on the right, separated by a comic-style explosion with 'VS' in yellow and orange with yellow lightning bolts.propensity vs. 6sense thumbnailpropensity vs. terminus thumbnailpropensity vs. usergems thumbnail

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