How We Work
Platform
Account-Based Marketing
Target and engage key accounts and contacts across channels and hand off engaged leads to sales.
Geofencing
Use location to engage individuals within that area and drive interested prospects to your website.
Contextual Targeting
Displays ads on webpages based on the context of the page and de-anonymize website visitors who engage.
Website Tracking
De-anonymize website visitors and send sales a list of high-quality accounts and contacts.
Platform Features
Contact-Level AttributionAccount-Based IntentContact-Based TargetingIntegrationsABM Tools
Solutions
Use Cases
Website Visitor De-AnonymizationAutomated Sales Prospecting
Personas
MarketersMarketing AgenciesSalesSuccessRev OpsProfessional Services
Featured Use Case
Identify who clicked your LinkedIn and Meta ads, see which pages they visited, and hand verified contacts to sales with real-time context.
View Now
Resources
Compare Propensity
Compare Propensity to other ABM platforms to make the best decision for your organization.
Help Center
View our product documentation and how-to guides.
Blog
Browse our targeted marketing and use case blogs to learn about best practices.
Full-Service ABM
Leverage our team for expert-led ABM strategy and execution for campaign planning and asset creation.
Featured Blog
Learn how to move beyond account-level targeting and start generating true contact-level intent with ABM.
Read Blog
Pricing

Propensity vs ZoomInfo

Curious about how we compare to ZoomInfo? Check it out.

Propensity Named a Challenger in the 2025 Gartner^® Magic Quadrant^™ for ABM Platforms

The only platform in the Challengers quadrant.

Gartner Magic Quadrant Graphic

A Side By Side Comparison

Finally, a simpler ABM platform that puts your budget and focus exactly where it needs to be.

Propensity

ZoomInfo

Built for small B2B growth teams

Green Check Mark

Red X

Build an end-to-end omnichannel campaign in under 30 minutes

Green Check Mark

Red X

Aggregate Unique & GDPR-compliant intent signals and insights

Green Check Mark

Only with Tracker

Aggregate Job change dates and keywords to create niche audiences

Green Check Mark

Only with Tracker

Identify Accounts Visiting your website

Green Check Mark

Green Check Mark

Up to Date Account and Contact Data

Green Check Mark

Green Check Mark

One Click Contact Enrichment

Green Check Mark

Green Check Mark

Create custom-built ABM playbooks

Green Check Mark

Red X

Create Content and design assets with AI-Powered tools

Green Check Mark

Red X

Omnichannel Sales And Marketing Automation

Green Check Mark

Elite Only

Complete control over your ad spend

Green Check Mark

Red X

Transparency of the buyer journey from intent to warm lead

Green Check Mark

Red X

Automated Handoff MQAs to Sales

Green Check Mark

Green Check Mark

see Qualitative contact signals to boost sales outreach

Green Check Mark

Red X

Realtime Updates Synced To Your CRM

Green Check Mark

Green Check Mark

1 Hour Implementation

Green Check Mark

Red X

No commitment to recurring monthly fees required

Green Check Mark

Red X

Free In-Market Account List

Green Check Mark

Red X

Free Trial

Green Check Mark

Green Check Mark

Enterprise-Grade Security You Can Trust

Propensity is built for modern B2B teams who need precision and performance without compromising data protection.
Our platform meets the highest standards for security, privacy, and compliance.

Soc2 Type 2 Badge

Explore Other Competitors

propensity vs. Adroll thumbnail

propensity vs. influ2 thumbnail

propensity vs. demandbasethumbnail

propensity vs. 6sense thumbnail

propensity vs. terminus thumbnail

propensity vs. usergems thumbnail

picture of the continents with people standing on the globe

ACCOUNT BASED MARKETING

Comparing Propensity Vs ZoomInfo for ABM

Looking for a ZoomInfo alternative? See how Propensity can supercharge your growth that goes beyond just data.

Get Started With Your Free Trial Today

See your in-market accounts instantly when you build your niche audience!

x

We value your privacy

We use cookies and related technologies to enhance your browsing experience, as described in our privacy policy. By clicking “Accept All”, you consent to our use of cookies.