Propensity AI
Platform
Account-based marketing
Target and engage key accounts and contacts across channels and hand off engaged leads to sales.
Geofencing
Use location to engage individuals within that area and drive interested prospects to your website.
Contextual targeting
Displays ads on webpages based on the context of the page and de-anonymize website visitors who engage.
Website tracking
De-anonymize website visitors and send sales a list of high-quality accounts and contacts.
Data enrichment
Enrich accounts, leads, and visitors with double-verified data to power targeting and faster sales follow-up.
Platform features
Contact-level attributionAccount-based intentContact-based targetingIntegrationsABM tools
Solutions
Use cases
Website visitor de-anonymizationAutomated sales prospecting
Personas
MarketersMarketing agenciesSalesSuccessRev opsProfessional services
Featured use case
Identify who clicked your LinkedIn and Meta ads, see which pages they visited, and hand verified contacts to sales with real-time context.
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Resources
Compare Propensity
Compare Propensity to other ABM platforms to make the best decision for your organization.
Help center
View our product documentation and how-to guides.
Blog
Browse our targeted marketing and use case blogs to learn about best practices.
Full-service ABM
Leverage our team for expert-led ABM strategy and execution for campaign planning and asset creation.
News and Announcements
Company news, product launches, recognition and perspectives on the future of AI-powered ABM.
Pricing

Propensity vs ZoomInfo

Curious about how we compare to ZoomInfo? Check it out.

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8 capabilities you won't find in ZoomInfo

Generated asset creation

End-to-end campaign orchestration

Bidirectional MCP

Ability to execute a workflow via MCP

Account & contact website deanonymization

Contextual & geofencing advertising

Reddit & TikTok advertising

Signal validation before handoff

Propensity does all 8

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Feature comparison

Finally, a simpler ABM platform that puts your budget and focus exactly where it needs to be.

Category

Capability

Generated asset creation

End-to-end campaign orchestration

Bidirectional MCP

Ability to execute a workflow via MCP

Data

CRM/MAP data enrichment

Account & contact website deanonymization

Signals

Third-party intent

First-party engagement capture

Intelligence

Predictive buying stage / account scoring

Contact-level scoring & prioritization

Campaigns

Contextual & geofencing advertising

Reddit & TikTok advertising

Sales

Signal validation before handoff

Buying-group / committee visibility

Measurement

Account & contact level engagement analytics

Pipeline / revenue attribution

Named a Challenger in the 2026 Gartner^® Magic Quadrant^™ for ABM Platforms

Magic Quadrant chart for Account-Based Marketing Platforms as of September 2026, showing four quadrants: Leaders, Challengers, Niche Players, and Visionaries. Leaders quadrant includes 6sense and Demandbase at the top right, indicating high ability to execute and completeness of vision. Challengers quadrant includes Propensity and Influ2. Niche Players quadrant has N.Rich, NextRoll, Expandi Group, and Madison Logic. ZoomInfo is positioned near the border between Leaders and Challengers. The x-axis represents completeness of vision, the y-axis represents ability to execute.

Generate demand and build quality pipeline

From Enterprise to SMBs, B2B growth teams use Propensity to run precise, omnichannel campaigns that drive predictable and repeatable pipeline.

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Enterprise-grade security you can trust

Propensity is built for modern B2B teams who need precision and performance without compromising data protection. Our platform meets the highest standards for security, privacy, and compliance.

Account-based Marketing

Comparing Propensity vs ZoomInfo for ABM

Looking for a ZoomInfo alternative? See how Propensity can supercharge your growth that goes beyond just data.

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