Propensity AI
Platform
Account-based marketing
Target and engage key accounts and contacts across channels and hand off engaged leads to sales.
Geofencing
Use location to engage individuals within that area and drive interested prospects to your website.
Contextual targeting
Displays ads on webpages based on the context of the page and de-anonymize website visitors who engage.
Website tracking
De-anonymize website visitors and send sales a list of high-quality accounts and contacts.
Data enrichment
Enrich accounts, leads, and visitors with double-verified data to power targeting and faster sales follow-up.
Platform features
Contact-level attributionAccount-based intentContact-based targetingIntegrationsABM tools
Solutions
Use cases
Website visitor de-anonymizationAutomated sales prospecting
Personas
MarketersMarketing agenciesSalesSuccessRev opsProfessional services
Featured use case
Identify who clicked your LinkedIn and Meta ads, see which pages they visited, and hand verified contacts to sales with real-time context.
View now
Resources
Compare Propensity
Compare Propensity to other ABM platforms to make the best decision for your organization.
Help center
View our product documentation and how-to guides.
Blog
Browse our targeted marketing and use case blogs to learn about best practices.
Full-service ABM
Leverage our team for expert-led ABM strategy and execution for campaign planning and asset creation.
Featured blog
Learn how to move beyond account-level targeting and start generating true contact-level intent with ABM.
Read blog
Pricing

Propensity vs Clay

Curious about how we compare to Clay? Check it out.

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Propensity vs. Clay

11 capabilities you won't find in Clay

Website visitor identification (Account)

Website visitor identification (Contact)

Third-party intent

First-party engagement capture

Predictive buying stage / account scoring

Native account-based display advertising

Contextual & geofencing advertising

Buying-group / committee visibility

Next-best-action recommendations

Account-level engagement analytics

Pipeline / revenue attribution

Propensity does all 11

Feature comparison

Finally, a simpler ABM platform that puts your budget and focus exactly where it needs to be.

Category

Capability

Data

Company & contact data

CRM/MAP data enrichment

Website visitor identification (Account)

Website visitor identification (Contact)

Signals

Third-party intent

First-party engagement capture

Intelligence

ICP / fit modeling

Predictive buying stage / account scoring

Contact-level scoring & prioritization

Activation

Audience building / segmentation

Native account-based display advertising

Contextual & geofencing advertising

Email sequencing / outbound automation

Journey / workflow orchestration

Sales

Sales alerts and CRM activation

Buying-group / committee visibility

Next-best-action recommendations

Measurement

Account-level engagement analytics

Contact-level engagement analytics

Pipeline / revenue attribution

Operations

Custom no-code GTM workflows / apps

Bidirectional MCP

Named a Challenger in the 2025 Gartner^® Magic Quadrant^™ for ABM Platforms

Gartner Magic Quadrant Graphic

Generate demand and build quality pipeline

From Enterprise to SMBs, B2B growth teams use Propensity to run precise, omnichannel campaigns that drive predictable and repeatable pipeline.

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Enterprise-grade security you can trust

Propensity is built for modern B2B teams who need precision and performance without compromising data protection. Our platform meets the highest standards for security, privacy, and compliance.

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