Propensity AI
Platform
Account-based marketing
Target and engage key accounts and contacts across channels and hand off engaged leads to sales.
Geofencing
Use location to engage individuals within that area and drive interested prospects to your website.
Contextual targeting
Displays ads on webpages based on the context of the page and de-anonymize website visitors who engage.
Website tracking
De-anonymize website visitors and send sales a list of high-quality accounts and contacts.
Data enrichment
Enrich accounts, leads, and visitors with double-verified data to power targeting and faster sales follow-up.
Platform features
Contact-level attributionAccount-based intentContact-based targetingIntegrationsABM tools
Solutions
Use cases
Website visitor de-anonymizationAutomated sales prospecting
Personas
MarketersMarketing agenciesSalesSuccessRev opsProfessional services
Featured use case
Identify who clicked your LinkedIn and Meta ads, see which pages they visited, and hand verified contacts to sales with real-time context.
View now
Resources
Compare Propensity
Compare Propensity to other ABM platforms to make the best decision for your organization.
Help center
View our product documentation and how-to guides.
Blog
Browse our targeted marketing and use case blogs to learn about best practices.
Full-service ABM
Leverage our team for expert-led ABM strategy and execution for campaign planning and asset creation.
News and Announcements
Company news, product launches, recognition and perspectives on the future of AI-powered ABM.
Pricing

Propensity vs 6sense ABM platform comparison

Compare Propensity and 6sense across targeting depth, AI-driven campaign optimization, omnichannel orchestration, attribution, and implementation requirements to determine which ABM platform aligns with your revenue strategy.

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7 capabilities you won't find in 6sense

Generated asset creation

Bidirectional MCP

Ability to execute a workflow via MCP

Account & contact website deanonymization

Contextual & geofencing advertising

Reddit & TikTok advertising

Signal validation before handoff

Propensity does all 7

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Feature comparison

Explore a side-by-side comparison of Propensity and 6sense's ABM platform.

Category

Capability

Generated asset creation

End-to-end campaign orchestration

Bidirectional MCP

Ability to execute a workflow via MCP

Data

CRM/MAP data enrichment

Account & contact website deanonymization

Signals

Third-party intent

First-party engagement capture

Intelligence

Predictive buying stage / account scoring

Contact-level scoring & prioritization

Campaigns

Contextual & geofencing advertising

Reddit & TikTok advertising

Sales

Signal validation before handoff

Buying-group / committee visibility

Measurement

Account & contact level engagement analytics

Pipeline / revenue attribution

Named a Challenger in the 2026 Gartner^® Magic Quadrant^™ for ABM Platforms

Magic Quadrant chart for Account-Based Marketing Platforms as of September 2026, showing four quadrants: Leaders, Challengers, Niche Players, and Visionaries. Leaders quadrant includes 6sense and Demandbase at the top right, indicating high ability to execute and completeness of vision. Challengers quadrant includes Propensity and Influ2. Niche Players quadrant has N.Rich, NextRoll, Expandi Group, and Madison Logic. ZoomInfo is positioned near the border between Leaders and Challengers. The x-axis represents completeness of vision, the y-axis represents ability to execute.

Generate demand and build quality pipeline

From Enterprise to SMBs, B2B growth teams use Propensity to run precise, omnichannel campaigns that drive predictable and repeatable pipeline.

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Enterprise-grade security you can trust

Propensity is built for modern B2B teams who need precision and performance without compromising data protection. Our platform meets the highest standards for security, privacy, and compliance.

Why teams choose Propensity over 6sense

6sense is designed as an enterprise predictive intelligence platform focused on account prioritization. Teams evaluating 6sense should assess:

Contact-level targeting, not just account scoring

6sense focuses on account-level predictive intent. Propensity identifies and activates individual buyers inside those accounts, enabling full buying group engagement.

Native data + activation in one platform

Intent data, contact data, display advertising, paid social, and attribution are unified in a single platform, eliminating the need for separate DSPs or identity vendors.

Contact-level attribution in the CRM

Tie impressions, clicks, website visits, and engagement directly to individual contacts and opportunities for measurable pipeline impact.

Faster time to launch and lower operational lift

Propensity launches in weeks with pre-built integrations and no heavy enterprise rollout. Teams can activate quickly without complex data migrations or multi-month implementation cycles.

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