Propensity vs Rollworks

Ready to discover why companies are choosing Propensity over other ABM platforms like RollWorks? 

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A Side By Side Comparison

Finally, a simpler ABM platform that puts your budget and focus exactly where it needs to be.

Propensity Logo

Propensity

Rollworks Logo

Rollworks

Built for Small b2B growth teams
Green Check Mark
Red X
Build an end-to-end omnichannel campaign in under 30 minutes
Green Check Mark
Red X
Aggregate Unique & GDPR-compliant intent signals and insights
Green Check Mark
Green Check Mark
Aggregate Job change dates and keywords to create niche audiences
Green Check Mark
Green Check Mark
Identify Accounts Visiting your website
Green Check Mark
Green Check Mark
Up to Date Account and Contact Data
Green Check Mark
Green Check Mark
One Click Contact Enrichment
Green Check Mark
Green Check Mark
Create custom-built ABM playbooks
Green Check Mark
Green Check Mark
Create Content with AI-Powered Copy tools
Green Check Mark
Red X
Omnichannel Sales And Marketing Automation
Green Check Mark
Add-On Only
Complete control over your ad spend
Green Check Mark
Red X
Transparency of the buyer journey from intent to warm lead
Green Check Mark
Green Check Mark
Automated Handoff MQAs to Sales
Green Check Mark
Green Check Mark
see Qualitative contact signals to boost sales outreach
Green Check Mark
Red X
Realtime Updates Synced To Your CRM
Green Check Mark
Green Check Mark
1 Hour Implementation
Green Check Mark
Red X
No commitment to recurring monthly fees required
Green Check Mark
Red X
Free In-Market Account List
Green Check Mark
Red X
Free Trial
Green Check Mark
Green Check Mark

Why Propensity?

✅ 1 hour implementation

✅ GDPR-compliant intent data

✅ No commitment to recurring monthly fees

✅ Automated omnichannel ABM campaigns in under 30 minutes

✅ Real-time updates in your CRM

Get Started With Your Free Trial Today

See your in-market accounts instantly when you build your niche audience!

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