Propensity vs Rollworks

Ready to discover why companies are choosing Propensity over other ABM platforms like RollWorks? 

A Side By Side Comparison

Finally, a simpler ABM platform that puts your budget and focus exactly where it needs to be.

Propensity Logo

Propensity

Rollworks Logo

Rollworks

Built for Small b2B growth teams
Green Check Mark
Red X
Build an end-to-end omnichannel campaign in under 30 minutes
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Red X
Create custom-built ABM playbooks
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Red X
Create Content and design assets with AI-Powered tools
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Red X
Up to Date Account and Contact Data
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Red X
Realtime Updates Synced To Your CRM
Green Check Mark
Red X
One Click Contact Enrichment
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Red X
Omnichannel Sales And Marketing Automation
Green Check Mark
Add-On Only
Aggregate Job change dates and keywords to create niche audiences
Green Check Mark
Red X
Transparency of the buyer journey from intent to warm lead
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Green Check Mark
1 Hour Implementation
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Red X
Aggregate Unique & GDPR-compliant intent signals and insights
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No commitment to recurring monthly fees required
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Red X
Complete control over your ad spend
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Red X
Free In-Market Account List
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Red X
Free Trial
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Red X
see Qualitative contact signals to boost sales outreach
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Red X
Automated Handoff MQAs to Sales
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Green Check Mark
Identify Accounts Visiting your website
Green Check Mark
Red X

Why Propensity?

✅ 1 hour implementation

✅ GDPR-compliant intent data

✅ No commitment to recurring monthly fees

✅ Automated omnichannel ABM campaigns in under 30 minutes

✅ Real-time updates in your CRM

Get Started With Our Free Trial Today

See your in-market accounts instantly when you build your niche audience!

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