Propensity vs Terminus

Find out why companies are opting for Propensity over ABM vendors like Terminus.

A Side By Side Comparison

Finally, a simpler ABM platform that puts your budget and focus exactly where it needs to be.

Propensity Logo

Propensity

Terminus logo

Terminus

Built for small b2B growth teams
Green Check Mark
Red X
Build an end-to-end omnichannel campaign in under 30 minutes
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Red X
Create custom-built ABM playbooks
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Red X
Create Content and design assets with AI-Powered tools
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Red X
Up to Date Account and Contact Data
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Realtime Updates Synced To Your CRM
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Consolidated in Terminus Platform
One Click Contact Enrichment
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Red X
Omnichannel Sales And Marketing Automation
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Advanced Only
Aggregate Job change dates and keywords to create niche audiences
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Red X
Transparency of the buyer journey from intent to warm lead
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Add-On
Aggregate Unique & GDPR-compliant intent signals and insights
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Red X
No commitment to recurring monthly fees required
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Red X
Complete control over your ad spend
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Red X
Identify Accounts Visiting your website
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Red X
Automated Handoff MQAs to Sales
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Qualitative contact signals to boost sales outreach
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Red X
Free Trial
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Red X
Free In-Market Account List
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Red X

Why Propensity?

✅ GDPR-compliant intent data

✅ Automated omnichannel ABM campaigns in under 30 minutes

✅ Custom-built ABM playbooks

✅ AI powered playbook editor

Get Started With Our Free Trial Today

See your in-market accounts instantly when you build your niche audience!

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