The Fastest Path to Revenue with ABM

Power Your Growth

Discover Your Top 100 In-Market Accounts Free

We donate $50 for every assessment completion

Get your top accounts
email open to see the weekly in-market account list

Receive Your Top 100
Accounts Weekly

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Campaign

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Complete the In-Market
Account Assessment

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At any given time, only up to 5% of your total addressable market is in-market for your product or service. Our Propensity Model finds accounts with High Intent and creates an up to date list of your in-market accounts.

Watch Our 5 Minute Demo

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Come See Us!

We're going to Inbound 2022! Stop by our booth to take the free in-market accounts assessment and we'll donate $50 to a charity of your choosing. Choose a charity below.

Booth Number 32

Built for B2B Growth Teams

Get to Know the Foundations We’re Donating To

When you take the In-Market Accounts Assessment at Inbound, you get much more than your top 100 accounts list. Each completed assessment will result in a $50 donation to either the Sierra Club or Planned Parenthood. Learn more about these organizations and their purpose-driven missions.

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Planned Parenthood

Planned Parenthood is a U.S.-based nonprofit organization that specializes in providing reproductive health care services and education, serving the needs of diverse populations nationally. Its health centers provide necessary testing and treatment, preventative care and cancer screenings. The organization also provides educational tools for use across classroom and community settings to break down barriers and increase access for all.

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Sierra Club

The Sierra Club is a grassroots organization based in the United States that focuses on environmental justice. The Sierra Club focuses on raising awareness of responsible use of the planet’s natural resources as well as educating the public on the environment as it relates to nature and humanity. The organization centers around the complexities of the environment, driven to create a healthier, more sustainable and equitable planet for all.

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Frequently Asked Questions

Why should I choose Propensity?

Propensity offers a cutting-edge solution compared to typical ABM options. Not only do we help identify your 5% of in-market buyers, we also provide a cost effective end-to-end ABM platform that other ABM vendors can’t beat. Our goal is to help you create new opportunities for up to 20% of your weekly in-market account list.

How Does Propensity Work?

Propensity sources millions of intent signals from across the web. All of our intent signals are acquired through consent-based practices, and all of our data is GDPR compliant to ensure you can trust the data you are using to grow your business. We offer a series of essential tools for you to use to create an ‘always on’ ABM program that works for your business. Each program is built to integrate with the tools your growth team is already using, so you can get the most out of our business to make the most of yours. 

Which Plan is Right for Me?

Each plan offers its own unique functions and features. Teams with little knowledge of ABM may see more benefits with our full-service option, while teams that are familiar with ABM may enjoy using our self-service platform. Explore our different options here.

Do I Need a CRM to Get Started?

While it’s not required, we highly recommend you have a CRM in place prior to starting with Propensity. Propensity’s features will be built into your CRM directly, so you can make the most of it in your favorite platform. If you do not have a CRM, we recommend you look at Salesforce or Hubspot.

How Long Does it Take to Implement Propensity?

To fully implement Propensity, we guarantee set-up and implementation in less than 1 hour.

Can I Use Propensity for Free?

Yes! Propensity’s free feature begins with the in-market account assessment. The in-market account assessment takes data that you provide and converts it into a list of your top 100 in-market accounts. You can use the list to help your growth team excel in sales, marketing and more. Read more Here.

Is There a Limit to Propensity's Intent Data Usage?

No, there is no limit on the amount of intent data information for the Self Service or Full-Service plans. You can also customize the information you pull for your accounts in your CRM so you can provide useful and up-to-date information to your growth team every time.