Find Untapped Market Gaps

Ready to see what contact-first ABM could look like for your company? Run your site through Propensity’s ABM Coach to uncover opportunities, identify the right contacts, and get ready-to-launch campaign ideas in under five minutes.

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Watch Our Session

How To Use ABM To Generate Contact-Level Intent

Most ABM programs stop at account targeting, but pipeline is built by people. In this session, our CEO Sumner Vanderhoof shares how to take a contact-first approach to ABM that helps you identify and generate intent at the contact level.

Want just the highlights? We've turned this session into a blog you can skim and share with your team.

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Thanks for Visiting Booth #4

We loved meeting so many of you at INBOUND. If you’d like to keep the conversation going, our team is ready to show you how Propensity makes it simple to track campaign impact, uncover real contact-level intent, and hand off better leads to sales directly in HubSpot.

BOOK DEMO

ABM for the Modern Marketer

Most HubSpot users can’t see how marketing is actually driving pipeline.

Propensity changes that. We bring marketing data into HubSpot, so you can track contact-level attribution, prioritize the right buyers, and align GTM teams around real revenue signals.

With Propensity, HubSpot becomes your single source of truth.

For Marketing

Prove pipeline influence and get credit for ABM campaigns

Track every touch from first ad impression to closed-won

View contact-level engagement directly inside HubSpot

For Sales

Know which buyers are showing intent

Reach out to the right person, at the right time, with the right message

See a full timeline of engagement activity inside your CRM

For Rev Ops

Attribute revenue to the campaigns that actually work

Eliminate data silos and disconnected reporting

Get a unified view of what’s driving pipeline growth

The Only ABM Platform with Contact-Level Attribution