Capture the warmest cold leads on your website

Most visitors won’t fill out a form, but that doesn’t mean they’re not ready to buy. Propensity identifies anonymous traffic and pushes verified leads straight to your CRM, so sales can follow up while your brand is still top of mind.

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See who’s visiting and what they’re interested in

Propensity gives you complete visibility into your website traffic. Other tools show partial insights or vague match rates. Propensity delivers real behavior from real people so you can take action with confidence.

Track total visitor volume with match-rate transparency

See exactly which visitors were identified and which were not

View detailed traffic logs with IP addresses, behavior, and source attribution

Understand how each visitor arrived through UTM links, paid ads, or referrals

Use this data to optimize your site, build smarter audiences, and drive more pipeline from your highest-value traffic.

Track, identify, and convert website visitors

Contact-Based Advertising

Contact-level de-anonymization

Uncover the person behind the visit, not just the account. Propensity identifies real contacts tied to anonymous website sessions, so your sales team can take action.

- Reveal verified contacts from your website traffic

- Enrich profiles with psychographic and firmographic data

- Distinguish between net-new leads and known CRM records

- Push actionable contacts directly to your CRM for fast follow-up

Website tracker

Your foundation for real-time visibility without forms, cookies, or guesswork. Propensity de-anonymizes your traffic using a proprietary identity graph and helps you:

- Identify high-fit accounts that match your ICP

- Distinguish new visitors from current customers or open opportunities

- Surface verified contacts aligned to your personas

- Deliver qualified leads directly into your CRM daily

Contact-Level Attribution
Contact-Based Advertising

ABM connected website

This feature builds on the tracker by adding contact-level intent, CRM syncing, and campaign-ready data.

- Match engagement to your ICP using behavioral and psychographic signals

- Identify known contacts already in your CRM

- Discover net-new leads who show signs of buying intent

- Push leads into your CRM automatically at no additional cost

How Propensity turns traffic into revenue

Identify the Right Visitors
Match to Your Ideal Customers Icon
Send Qualified Leads to Sales Icon
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Identify the
right visitors

Reveal which companies and contacts are landing on your site using a blend of IP resolution and third-party intent data. This includes remote and hybrid workers.

Match to your ideal customers

Segment visitors by fit, persona, and behavior. See what content they viewed and how they arrived, whether through ads, email, search, or referral.

Send qualified leads to sales

Deliver a prioritized list of verified, high-intent contacts directly to your CRM. No manual steps required. Sales can take action while interest is still fresh.

Your website should be a revenue engine

Turn anonymous visits into qualified pipeline with contact-level precision.

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