Power Your Growth
Your ABM strategy relies heavily on specific touchpoints for success. ABM campaigns reach highly targeted audiences and social media outreach can help develop trust, and build relationships, by delivering messaging that resonates with your target audience.
But how can social media help you streamline your ABM strategies? What best practices can you put in place to drive greater results?
Social media provides transparency into your prospects' passions, ideas, and even sentiments about your own products and services. When we’re able to validate those passions and become an advocate for our prospects, social media allows you to form long-term business associations that eventually lead to long-term engagement with your target audience.
Let's take one scenario: You find Joe, a contact from one of your ABM campaigns, on LinkedIn. You send them a connection request, and immediately leave a message with your sales pitch. Do you think Joe will engage with you? I highly doubt it.
Now, let’s take another scenario: You find the same contact on the same platform, you send them a connection request, and you keep interacting with their content. You engage them in thoughtful conversations, offer them free resources, and even be a party to their network.
Do you think this time they’ll do business with you? Absolutely. Why? Because you provided value, stayed in front of their eyes, and were genuinely interested in them.
Let's review some best practices you can put in place:
Be top of mind for your prospects by providing value with thoughtful engagement. Create a basis for trust and transform those prospects into long-term partnerships.
Interested in learning more about social media and ABM? Connect with one of our ABM Specialists to learn more about improving sales engagement rates.