Run personalized ads at scale with contact-level advertising across LinkedIn, Facebook, an Programmatic ads.

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Verified User

Small-Business

“Higher Quality Leads, Built-in Tools, Great Customer Service, More Business!”

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Vincent A.

Small-Business

“More engagement with prospects!”

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Ariel B.

Customer Success Manager

“Best tool for competing in B2B”

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Top 3 ABM Trends to Watch in 2025

What does the 2025 ABM marketing landscape look like? Get ready for a multi-faceted, hyper-personalized, leaner approach that's more focused on protecting privacy than ever before.

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Craft Hyper-Personalized Campaign Experiences

Audiences expect highly tailored experiences that resonate with their unique needs and preferences. Propensity's person-level targeting and analytics allow marketers to stay relevant without compromise.

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Detailed Person-Level Analytics

Unlike other ABM platforms, which provide only aggregated, high-level data, Propensity offers granular analytics at an individual level. Marketers can track how specific prospects engage with their campaigns across channels, uncovering insights into content preferences and engagement patterns.

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Go Beyond Programmatic Ads

Add more channels to your strategy and launch high-impact campaigns with multiple ad formats that are true omnichannel.

Social media ads like LinkedIn and Facebook 

Programmatic ads across a variety of formats (image, audio, video, HTML5, and CTV).

Direct mail to create a tangible experience at home or at the office

Cold Email to nurture leads with personalized outreach

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“By using personalized name ads I was able to increase engagement and drive more booked meetings”

Marketing POV

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Going Omnichannel to Maximize ABM Mindshare

Embracing an omnichannel approach helps to maximize your marketing campaign effectiveness. Learn how increased visibility can boost mindshare among your target audience and keep your brand top of mind.

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Using the ABM Outbound Funnel to Increase Conversion Rates

ABM is more than just serving programmatic ads and using intent data. Successful ABM campaigns rely on following your target audience's buyer's journey, so that you can reach the right people at the right time with the right messaging.

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Is ABM Right For Your Company?

How do you know when you are ready for ABM? By asking the right questions, you'll be able to determine f you are ready to dive into your first ABM campaign