The Only ABM Platform with Contact-Level Attribution

Join us at Dreamforce 2025 to see how Propensity brings marketing attribution directly into Salesforce.
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Run your company through the ABM Coach to uncover hidden opportunities, then swing by Booth #310 to review your results and get a personalized demo.

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Visit Us at Booth #310

Meet the Propensity team to see how you can track the real impact of your campaigns, uncover contact-level buying intent, and hand off better leads to sales, all from one system: Salesforce.

We’ll walk you through how Propensity integrates directly with Salesforce to make attribution, engagement, and pipeline reporting effortless.

ABM for the Modern Marketer

Most Salesforce users can’t see how marketing is actually driving pipeline.

Propensity changes that. We bring marketing data into Salesforce, so you can track contact-level attribution, prioritize the right buyers, and align GTM teams around real revenue signals.

With Propensity, Salesforce becomes your single source of truth.

For Marketing

Prove pipeline influence and get credit for ABM campaigns

Track every touch from first ad impression to closed-won

View contact-level engagement directly inside Salesforce

For Sales

Know which buyers are showing intent

Reach out to the right person, at the right time, with the right message

See a full timeline of engagement activity inside your CRM

For Rev Ops

Attribute revenue to the campaigns that actually work

Eliminate data silos and disconnected reporting

Get a unified view of what’s driving pipeline growth

Catch Our Session

How to Create Contact-Level Intent with ABM

Tired of vague, account-level signals? Learn how to build precise audiences, identify real buyer actions, and generate your own contact-level intent that drives pipeline in Salesforce.

What You'll Learn:

Why account-based signals alone aren't enough

How to unlock real contact-level intent in your CRM

Strategies for activating that data across channels

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Sumner Vanderhoof

CEO and Co-Founder, Propensity

TBA

San Francisco CA

Find Untapped Market Gaps

The ABM Coach analyzes your company, surfaces overlooked opportunities, and builds a ready-to-launch ABM campaign tailored to your business, audience, and product. You’ll receive a market gap analysis, targeting recommendations, and campaign and messaging ideas.