Power Your Growth
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Get all of the features of an ABM platform without the complexity or cost of legacy platforms.
Propensity is the only ABM platform that is user-friendly, cost-effective, integrates with your CRM, and offers a wide range of marketing channels. And it has a built-in ABM coach and recommendation engine to assist you throughout your ABM journey.
Create a highly targeted audience that aligns with your ICP. Drill down by firmographic details, intent signals, and relevant keywords. Use job start dates and skills to narrow down the contacts in your buying circle. Or upload your own companies and contacts from salesforce or your intent data provider of choice.
Build a true omnichannel ABM strategy, cultivate brand awareness beyond programmatic display ads with:
Programmatic display, CTV, Audio, and Video ads
Social ads (FB and LI)
Google Display Network and YouTube ads
Direct mail
Cold Marketing emails
Advertise to contacts on your lists by serving ads across all our marketing channels while staying compliant with GDPR regulations. Tie back engagement at a contact level.
Understand why and what actions made a contact engaged (track from website visit, clicks, email response, etc.) Choose account-centric scores or contact-centric scoring. Easily automate qualified lead handoff from marketing to sales.
Review campaign metrics, drill down by date, and activities to identify accounts influenced by your campaigns. Leverage our ABM ROI Tracker to measure campaign engagement against campaign spend.
Receive AI powered recommendations based on your campaign play performance.
Integrate your ABM Campaign activity directly into HubSpot and Salesforce. Build reports and dashboards to automatically assign accounts/contacts to your sales team, and integrate those contacts into your Sales Automation System. Or build additional connections to your data via our API.
Start your Monday with a weekly review of your top accounts and contacts that visited your website and are trending with intent signals from the week prior.
Stay up to date on the status of your campaign by receiving updates and alerts for each ad channel directly to your inbox.
Set up automated processes to transfer qualified leads from marketing to sales, ensuring sales have up-to-date contact information and engagement insights to perform outreach in a timely, individualized manner.
Easily relaunch campaigns with the Cohorts feature. Take the insights you learned from your past cohorts, and apply those changes to your next campaign launch.
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