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Power Your Growth
hello@propensity.com
Everything we build is grounded in one thing: the impact it has on our customers’ businesses. This year, that impact showed up in real, measurable outcomes.
Together with our customers, we helped B2B teams reach the right people with more precision across more channels than ever before. And laid the foundation to go beyond traditional ABM.
Our focus has never been growth for growth’s sake. It’s always been about outcomes. When our customers succeed, growth follows.
Here’s a look back at the impact our customers saw this year, what made it possible, and how we’re building toward what’s next.
Every new customer brought new use cases, new questions, and higher expectations. That pressure is a good thing. It pushed us to build better, faster, and with more focus.
This year, Propensity customers collectively generated:
Every number represents a real person reached, a real signal uncovered, or a real conversation started between marketing and sales. And those outcomes are what continue to guide how we build.
Everything we shipped this year was built with one goal in mind: helping teams move faster from signal to activation.
ABM is still foundational to how we think about growth. But this year made one thing clear: ABM alone isn’t enough.
Customers need precision, more channels, better signals, and clearer ways to act on intent as it happens. That’s why Propensity evolved beyond traditional ABM into a broader precision targeted marketing platform, helping B2B teams reach and understand buyers across the full funnel.
This year set the foundation for that shift. And as we head into next year, Propensity is expanding into new campaign types including contextual advertising and geofencing, giving teams even more ways to reach buyers at the right moment with the right message.
This year’s momentum didn’t go unnoticed.
Propensity was:
We’re proud of the recognition, but even more proud of the customers behind it.
We spent a lot of time engaging with prospects and customers in person this year. Propensity sponsored, attended, and spoke at major industry events including:
These conversations directly shaped what we built next.
Buyers don’t live on one channel. Neither should your marketing. This year we expanded our ecosystem with new partnerships across:
Alongside existing partnerships with Google, LinkedIn, and Meta. More channels mean more opportunities to reach buyers where they actually pay attention.
None of this happens without our customers, partners, and community.
Your feedback, ideas, and challenges shaped everything we built this year. You pushed us to think deeper at the contact level and raise the bar for what targeted marketing can be.
We’re just getting started, and we’ll continue to support more targeted marketing, more predictable growth, with more ways for our customers to reach the right buyers across every channel.
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