5 Reasons You Need to Start Tracking Job Change Signals

Whether you’re looking to amplify growth, reduce sales cycles or increase conversions, tracking job changes can give you an edge. These signals help you put your foot forward and forge connections with customers as they move along in their careers. 

Job tracking provides a thread of relevance, for both job recruiters and B2B businesses alike. As people navigate the workforce or search for a new gig, the signals can help B2B companies rekindle relationships with past buyers and make connections when buyers move into a new role. 

It is clear tracking job change signals could give you a unique leg up on your competition.

But, what else can it do? How can it help you grow? 

Here are five reasons you need to start tracking job change signals to grow your business. 

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What Are Job Change Data Signals? 

Job change data signals are types of intent data. B2B businesses can use these data signals to identify if a prospective buyer has been promoted, moved to a new company, changed roles and much more. 

Ultimately, these signals allow you to add more qualified users to your accounts lists. It populates your account lists with past contacts you’ve already developed relationships with and new contacts settling into their roles. This way, you’ll be closer to grasping your growth objectives by reaching contacts when they change jobs. 

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1. Job Change Tracking Helps Marketing and Sales Efforts

Now that we know a bit about what job change data signals are, it’s time to put them to practice.

The first reason you need job change tracking is to help your marketing and sales campaigns. Job change tracking cuts time you’d normally spend on researching contacts, allowing you to focus more of your attention on selling. If you’re reaching out to a new person, you’ll be fully prepared with key updates to make that outreach personal. 

This is because job change tracking populates your CRM with up-to-date contact info of your buyer each time your customer changes roles or makes a new move in their career. 

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2. Job Title or Company Changes Illuminate New Referral Opportunities

If you’re looking to obtain a referral, spotting a former customer’s job change into a new title or company could be your edge. Your point of contact is in a new position to make decisions, with a potentially new set of people. You’ll also be able to reach out as soon as you know they’re in the new role. According to Forrester, being in front of buyers first can substantially increase your chances of winning.

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3. Signals Spot Growth Opportunities

Job change signals could also highlight growth within a company, illuminating factors such as increased hiring. This could underscore growth opportunities within the company, as well as more revenue and more willingness to buy.  

As the companies build out their teams, they may also seek new tools or technologies to support their processes. This is a way to further uncover new business opportunities for companies. 

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4. Tracking Job Change Signals Fine-Tunes Focus

On the flip side, job change signals can reflect changes in headcount. This can show you which companies you should focus your efforts toward and which ones you should deprioritize. For example, if a business downsizes a particular department, your team can use this information to interpret that this company is no longer a target account. Essentially, you’ll be better equipped to see where the opportunities are and when it’s time to grab them.

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5. Affords the Opportunity to Reconnect With Former Connections

Finally, job change signals can help you rekindle relationships with your former connections.  This way, you can begin driving engagement forward at their new company. You’ll have an edge with your connection, as they can relay the benefits of your services and create new relationships within the team.

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Propensity is the Go-To for Job Change Tracking

Propensity can help set you up with the best job change signals to ensure you’re reaching former customers and new prospects to build a better pipeline guided by strong relationships. 

With Propensity, all of your important job change insights and data will come directly from your CRM, updated automatically and in real-time. You’ll also get access to your top 100 in-market accounts, simply by taking our free five-minute In-Market Accounts Assessment. 

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Focus on the Right Signals

Backed with the best information, you’ll always be ready to create impactful messaging that hits home with your customers — whether they’ve started a new role at a different company or finally achieved that promotion. 

Job change signals are just one more signal that can set you apart from your competitors, but when you focus on the right signals, you’re in a better position to succeed. 

Propensity automatically creates and updates in-market account data into your CRM system on a daily basis. Now, you can keep up with your favorite buyers' job movements to grow your pipeline cohesively. 

Learn more about how we can help you stay in touch with your customers, even after they move companies. Start improving your conversion rates and building a pipeline that works for you by booking a demo today. 

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A Note to Our Readers: 

It is Critical to Collect Data Signals Ethically

Before we begin, it’s important to acknowledge that sourcing signals like job change signals must be done with care. Propensity strives to be transparent for our customers, this is why we only source publicly available data, meaning you can rest assured that the data you’re receiving is stamped with the users’ consent. For example, our social signals are sourced from publicly available LinkedIn posts and other consented materials to help you identify key behaviors as well as prospects in roles you’re looking to reach.

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