The future of ABM
is AI-powered
GTM orchestration

We look forward to seeing you at INBOUND 2026! This year we invited special guest Davis Potter, CEO at ForgeX to discuss the future of ABM and how AI is impacting GTM stacks.

Book demo

Find us at booth 14 near the Impact Stage

Swing by our booth for an interactive educational experience moving through the different eras of ABM and what the AI-powered future looks like.  

Register for our deep dive sessions

Build an AI-Driven GTM Engine (Step-by-Step)

Learn how to use AI and real-time signals to drive targeting, prioritization, activation, and sales execution. Leave with a practical blueprint to improve pipeline, speed to lead, and conversion.

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From Signals to Pipeline: ABM as a Revenue System

Learn how to align marketing, sales, and CS around real-time signals, buying groups, and shared pipeline goals. Walk away with a practical framework to turn ABM into a repeatable revenue engine.

Learn more

Watch our session

Special Guest Davis Potter
CEO, ForgeX

This year Davis Potter of ForgeX is joining us to discuss how AI has impacted the ABM landscape and GTM as a whole.

Want some highlights? Listen in as Propensity CEO, Sumner Vanderhoof and Davis discuss the future of GTM orchestration and ABM's role in the movement toward an AI-powered future. Then swing by our booth to continue the conversation.

Strategy Sessions with Kelly

We would love to meet you at UNBOUND. If you’d like to discuss how AI is being adopted in your org. and what your best next steps should be, book a meeting with our VP of Market Strategy Kelly Greenwalt for her expert recommendations and thoughts.

Meet With Me

ABM for the modern marketer

Most HubSpot users can’t see how marketing is actually driving pipeline.

Propensity changes that. We bring marketing data into HubSpot, so you can track contact-level attribution, prioritize the right buyers, and align GTM teams around real revenue signals.

With Propensity, HubSpot becomes your single source of truth.

For Marketing

Target audiences and run omnichannel campaigns at the contact level in minutes with AI-powered campaign orchestration. Then prove the value of your intent signals and ICP audiences with validation before handing off to sales.  

For Sales

Provide data sales teams can trust with validated in-market contacts. Learn how to create a consistent hand off with alerts and integrations that support sales where they already work.

For RevOps

Measure your entire GTM engine from the first signal to revenue and help unify sales and marketing teams for an optimized GTM motion.