Power Your Growth
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Join us at Salesforce Connections 2025 to see how Propensity brings marketing attribution directly into Salesforce.
Take our ABM readiness quiz to see where your strategy stands, then swing by Booth #3 to discuss your results and get a personalized demo.
Meet the Propensity team to see how you can track the real impact of your campaigns, uncover contact-level buying intent, and hand off better leads to sales—all from one system: Salesforce.
We’ll walk you through how Propensity integrates directly with Salesforce to make attribution, engagement, and pipeline reporting effortless.
Most Salesforce users can’t see how marketing is actually driving pipeline.
Propensity changes that. We bring marketing data into Salesforce, so you can track contact-level attribution, prioritize the right buyers, and align GTM teams around real revenue signals.
With Propensity, Salesforce becomes your single source of truth.
Prove pipeline influence and get credit for ABM campaigns
Track every touch from first ad impression to closed-won
View contact-level engagement directly inside Salesforce
Know which buyers are showing intent
Reach out to the right person, at the right time, with the right message
See a full timeline of engagement activity inside your CRM
Attribute revenue to the campaigns that actually work
Eliminate data silos and disconnected reporting
Get a unified view of what’s driving pipeline growth
Most ABM stops at accounts. Learn how a contact-first approach reveals real buyer intent, boosts sales productivity, and builds stronger pipelines—right inside Salesforce.
What You'll Learn:
Sumner Vanderhoof
CEO and Co-Founder, Propensity
See where your organization is with their ABM maturity and learn what your next steps should be as an organiation to drive more lead generation form your ABM strategy. Then bring your results to SaaStr and review them with our team!
Take ABM Quiz >
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