Power Your Growth
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Join us at SaaStr 2025 and learn how Propenstiy helps B2B growth teams handoff better leads to sales with targeted marketing. Take our ABM Readiness Quiz to see where you stand and visit our booth to discuss your results!
Take ABM Quiz >
We invite you to set a time to meet with our team for a personalized demo and to answer any of
your Account-Based Marketing questions. We hope to see you there!
Learn how our Co-founder, Sumner Vanderhoof, redefined outbound with compliant, high-conversion outreach that actually works.
What You'll Walk Away With:
Explore the three-tiers of Modern ABM. Account-level targeting and marketing is only the first layer of a much bigger strategy with the buyer's journey at the center. Propensity is the only ABM Platform that delivers Contact-Level Attribution and tracks the buyer's journey from the first impression to their won opportunity.
1. Target accounts that fit your ICP and are trending on intent data (in-market accounts).
2. Run omnichannel campaigns that target key stakeholders at those accounts.
3. Handoff Warm Accounts to Sales for direct outreach of key stakeholders.
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1. Target key contacts within In-Market Accounts.
2. Run personalized omnichannel marketing campaigns that speak directly to those contacts.
3. Handoff engaged contacts to sales for direct outreach and followup.
1. Track all marketing and sales engagement from impressions, clicks, calls, emails, and more to understand the full attribution history of each contact.
2. Stack rank the most engaged contacts to sales for immediate and direct outreach.
3. Attribute marketing efforts to closed won deals from identification to closed customer.
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See where your organization is with their ABM maturity and learn what your next steps should be as an organiation to drive more lead generation form your ABM strategy. Then bring your results to SaaStr and review them with our team!
Take ABM Quiz >
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How do you know when you are ready for ABM?
By asking the right questions, you'll be able to determine where you are in your ABM journey
The ABM outbound funnel empowers marketing and sales with a framework for guiding high-value leads through a path toward conversion.
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Modern B2B buyers have begun to behave more like consumers and crave seamless, personalized experiences across channels. To address these new buyer habits, marketers have had to adapt.
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