Eligibility

The Propensity B2B Campaign Challenge is open to legal residents of eligible countries who are 18 years of age or older and currently employed in a marketing, revenue operations, sales, demand generation, growth, or related business role.

Participants should align with Propensity’s target audience and ideal customer profile (ICP). Propensity reserves the right to determine participant eligibility and disqualify submissions that do not align with the intended audience of the competition.

Submission Requirements

Participants must submit:

- An original written prompt
- The AI-generated campaign output created using Propensity AI
- Any additional information requested during the submission process

Submissions must be original and created by the participant.

Judging Criteria

Entries will be evaluated primarily on the strategic quality of the written prompt, including factors such as:

- Audience targeting
- Messaging and positioning
- Creativity and innovation
- Campaign strategy
- Personalization and orchestration

Judging decisions are final and made at the sole discretion of Propensity and selected judges.

Winner Selection and Participation

The first place winner must be willing and available to participate in winner-related promotional activities, including attendance at the UNBOUND event, where winners may be invited to present or discuss their campaign and prompt.

Travel and event-related accommodations for selected winners may be provided by Propensity at its discretion. If a selected winner is unavailable or unwilling to participate, Propensity reserves the right to select an alternate winner.

Prize Details

Prizes are non-transferable and may not be exchanged for cash or substituted except at Propensity’s discretion.

Propensity reserves the right to modify prize details if necessary.

Content Usage Rights

By entering the competition, participants retain ownership of their original submissions, but grant Propensity the right to use, reproduce, modify, publish, distribute, and reference submitted prompts, campaign outputs, names, company names, and related materials for marketing, promotional, educational, and content purposes without additional compensation.

Selected prompts or campaigns may be featured in future content, events, promotional materials, or product demonstrations.

General Conditions

Propensity reserves the right to cancel, modify, suspend, or terminate the competition at any time for any reason.

Propensity also reserves the right to reject or disqualify any submission deemed inappropriate, fraudulent, incomplete, misaligned with the goals of the competition, or otherwise not in the best interests of the competition or Propensity.

All decisions made by Propensity regarding the competition are final.