Power Your Growth
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Without the right focus, B2B marketing can feel like a guessing game. Propensity helps you add account-based marketing (ABM) to your efforts, giving you clear engagement data, smarter targeting, and more qualified leads passed directly to sales.
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Combine your website visitors and intent data (3rd and 1st party data) to create high quality lists of accounts and contacts.
Advertise to the contacts who are most likely to engage across multiple channels like social ads, programmatic ads, email, direct mail, and more.
Take the list of warm contacts (MQLs) and run them through your sales automation platform to create engaged leads.
Handoff a high-quality list of engaged leads for your sales team to work.
Give your sales team visibility on who is clicking on your ads, visiting your website, and engaging with your content. Gain a competitive edge by reaching out to high-intent leads, who already know about your brand and are most likely to respond.
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Introduce your high-intent accounts and website visitors to your brand. Launch omnichannel marketing campaigns across various paid media platforms like Facebook, LinkedIn, Programmatic ads, and cold email. As you actively market, track engagement at the account and contact level to determine when accounts are qualified and ready for sales outreach.
Book DemoBuild sequences, hyper-personalize emails, make quality cold calls and connect on LinkedIn to fill your pipeline with qualified opportunities. Make it easy for your sales team to work on your ABM campaign leads. Expect up to 5x engagement rates and make every day more productive for your sales team.
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Close the loop and drive engagement and more deals with your best-fit audience. Daily sync your MQLs from Propensity into your CRM, and pass your leads to your sales automation tool of preference so your sales team can take action. We integrate with Salesforce and Hubspot.
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Is your organization ready for ABM? By asking the right questions, you'll be able to determine where you are in your ABM journey.
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Before you launch your first ABM campaign, it’s important to prepare yourself so you know what to expect along the way.
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Unlock the secrets to launching an effective ABM campaign to set you up for success as you work towards building your own ABM approach.
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