Featured Articles

Most B2B teams miss their warmest leads by treating website visitors as anonymous traffic. Learn how identifying hidden buying signals and acting fast can turn high-intent visits into real pipeline.

Learn how to set smarter ABM bid strategies across LinkedIn, Meta, Google, and programmatic—plus how to optimize with Propensity’s real-time health checks.

How do you know when you are ready for ABM? By asking the right questions, you'll be able to determine f you are ready to dive into your first ABM campaign

As marketers enter 2025, emerging challenges within the B2B landscape need to be addressed. The good news is that ABM remains a key player in an effective marketing strategy.

Compare Propensity ABM to traditional DSPs. Learn how its unique contact-centric ABM features empower users to drive better results with fewer resources.

ABM is more than just serving programmatic ads and using intent data. Successful ABM campaigns rely on following your target audience's buyer's journey, so that you can reach the right people at the right time with the right messaging.

PLG and ABM can be a powerful marketing tag team. However, it's important to understand each of these marketing strategies as standalone efforts - and how one can complement the other.

A successful ABM program hinges on the marketing team's ability to secure buy-in from their sales partners. This 10-step guide outlines the fundamental principles you should implement and adopt.

Properly pricing your agency's ABM services can influence the success of your ABM practice.

Articulate a strong business case as to why you should replace an existing lead generation motion with an account-based marketing (ABM) strategy.