Featured Articles

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Account Based Marketing

How to Use ABM to Generate Contact-Level Intent

Learn how to move beyond account-level targeting and start generating true contact-level intent with ABM. Discover four practical steps to find, engage, score, and hand off the right buyers directly to sales.

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Account Based Marketing

Why It’s Time to Reallocate Your SEM Budget to ABM

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Account Based Marketing

How to Price Your ABM Campaigns: Bid Strategy Tips for LinkedIn, Meta, Google, and Programmatic Ads

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Account Based Marketing

Go to Market Faster: How ABM Helps Fractional Leaders

Fractional leaders are becoming essential to B2B teams, but they still need solutions to achieve growth goals efficiently. Read on to find out how ABM helps fractional leaders prioritize growth to go to market faster.

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Account Based Marketing

How Propensity is Helping B2B Marketers Reach Highly Targeted Audiences

Looking for a more effective way to reach highly targeted audiences and create intent-driven campaign that sticks? Here’s why B2B marketers need ABM.

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Account Based Marketing

How to Make Cold Email Marketing Effective

Don’t let your cold email get marked as spam or filtered out by email service providers. Here’s how to make sure your cold email marketing is effective.

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How to Use Intent Data to Power Your ABM Strategy

Intent data helps you create customer-centric experiences that bolster your campaigns and drive everything from engagement to ROI. Learn how to use intent data to take your ABM campaigns to the next level.

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Customer Success Story: Sitting Down With Kyla Bobola at IRIS Americas

We caught up with Kyla Bobola, Director of Marketing at IRIS Americas to hear about her experience implementing Propensity.

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Account Based Marketing

Comparing Propensity Vs ZoomInfo for ABM

Looking for a ZoomInfo alternative? See how Propensity can supercharge your growth that goes beyond just data.

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Top 3 Questions About ABM Asked at Hubspot Inbound

At Inbound, we connected with marketers, sales, and customer success professionals about their challenges and triumphs. Here are the top 3 questions we heard — and solutions to help you grow.

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Account Based Marketing

How to Create the Best Customer Acquisition Strategy for Professional Services using ABM

With ABM, professional services firms can identify who’s in-market and reach out with targeted messaging at the right time. Learn how to create a predictable revenue stream that puts you back in control of your pipeline.

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Account Based Marketing

Top 100 In-Market Account List for Sales

You got your in-market accounts list. Here’s how your sales team can use it to smash growth targets and achieve your sales quote faster.

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Account Based Marketing

3 Tips for Hubspot Inbound 2022 Before You Go

Before you head off to Inbound, make sure you’re prepared to absorb new knowledge and leave a lasting impression. Here are three tips you need for Inbound 22.

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