Run ABM, contextual, and geofencing campaigns to generate contact-level insights. See exactly who’s engaging with your brand and send high-intent leads directly to sales.
Use AI to automate B2B go-to-market execution. Create personalized campaigns, orchestrate buyer journeys, and deliver relevant content across your GTM tech stack in minutes instead of weeks.
Explore Propensity AI
From broad awareness to sales-ready intent, Propensity powers contact-level targeted marketing across every stage of the buyer journey.
Run contact-level ABM campaigns across social, Propensity Display Network, native, direct mail, and more. Prioritize high-intent buyers, personalize every touchpoint, and tie engagement back to real people.
Place ads alongside the content your buyers are already consuming, then identify exactly which people engage once they visit your site.
Engage buyers based on where they go, from airports to events, then reveal who took action and follow up with precision.
Identify exactly who is on your site, which ad campaigns drove them there, and what they engaged with, then activate sales instantly.
Enrich visitors and leads with verified firmographic, demographic, and contact data to power smarter targeting and faster sales activation.
Propensity is built for modern B2B teams who need precision and performance without compromising data protection. Our platform meets the highest standards for security, privacy, and compliance.
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Digital Marketing Manager
Before using Propensity, I struggled with platforms that required huge contact lists to run ads, driving up costs and reducing campaign efficiency. Propensity allowed me to target more specific audiences, which drastically improved my ROI and lead generation quality.
Sales Manager
Propensity’s intent data helps us more accurately identify key decision makers, improving our chances of success. This saved our team a ton of time and helped us increase outreach relevancy and effectiveness.
GTM Marketing Leader
Propensity helps me identify, prioritize, and engage accounts with confidence. It takes the guesswork out of targeting by surfacing actionable insights and clear signals, which has improved both efficiency and outcomes across campaigns. I’ve seen faster pipeline movement, better alignment with sales, and more confidence in how we allocate resources.
VP of Marketing
I'm able to send emails and display ads, including with integrations to LinkedIn and Facebook, from one platform and have those metrics push back into my CRM. It's a one-stop tool for my account-based activities.
Co-Founder
With Propensity, we can effectively personalize messaging for our most valuable contacts and prioritize which contacts need outreach right away. This has helped us improve engagement and build stronger relationships with prospective customers.
From Enterprise to SMBs, B2B growth teams use Propensity to run precise, omnichannel campaigns that drive predictable and repeatable pipeline.
From identifying real buyers to activating personalized outreach, Propensity gives B2B growth teams the tools to run precise, contact-level marketing across every buying stage.
See which individual buyers are actively engaging with your brand.
Build hyper-targeted lists using filters for industry, role, tech stack, and behavior.
Every contact is verified for accuracy, role, and intent before hitting your CRM.
Reach individual buyers, not just accounts, with industry-leading match rates.
Activate contact-level campaigns across 20+ channels to reach buyers everywhere.
Score contacts and accounts with models tailored to fit and intent.
Sync contact-level intent and engagement directly to Salesforce and HubSpot.
Trigger personalized outreach based on real-time contact behavior and intent.
Tie impressions, clicks, and visits directly to pipeline and revenue.
Propensity connects marketing and sales around one shared source of truth so every team can move faster with more precision.
Build contact-level audiences, run omnichannel campaigns, connect ad engagement to website activity, and prioritize the buyers who are actually in-market.
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Run contextual, geofencing, and keyword-driven campaigns with better placement, stronger intent signals, and clearer performance across every channel.
Identify real visitors from targeted campaigns, see their full journey, and activate outreach with verified contact data and real-time intent.
Launch your first contact-level campaign in minutes and see exactly which buyers are engaging.
Try for free
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