Power Your Growth
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Easily run omnichannel account-based marketing campaigns. See who’s interacting with your brand, and send accurate, high-intent leads directly to sales.
When done right, ABM becomes your top-performing lead channel with lower CPL, greater precision, and stronger sales alignment. Propensity brings contact-level visibility to every stage, so you know exactly what’s working and who’s driving results.
Track what drives pipeline, down to the contact. See who clicked your ads, visited your site, and converted—across every channel and touchpoint.
Minute-by-minute timelines for every contact
Tie ad impressions, clicks, and visits to real people
Track every signal in your CRM and pipeline
Reach decision-makers, not just accounts. Deliver personalized ads to the right people with 95%+ match rates across social, display, and direct mail.
Person-level targeting across 15+ channels
Custom audiences built from fit and intent
High match rates = lower wasted ad spend
Target the right companies, at the right time. Use real-time intent signals and firmographic filters to focus your spend on high-fit accounts actively in market.
Discover in-market accounts
Prioritize by industry, tech stack, and ICP fit
Build precise audiences with unlimited intent
From building precise audiences to tracking every conversion, Propensity gives you the features you need to run high-performing ABM campaigns with speed and accuracy.
Full transparency into real visitors, even unmatched ones.
Build hyper-targeted lists using filters for industry, role, tech stack, and behavior.
Every contact is verified for accuracy, role, and intent before hitting your CRM.
Target individuals (not accounts) with 95%+ average match rates.
Activate across 15+ channels, faster than any other ABM platform.
Score contacts and accounts with models tailored to fit and intent.
Direct data sync to Salesforce and HubSpot without iframe workarounds.
Real-time, personalized outreach based on contact behavior and intent.
Tie every impression, click, and visit to closed-won revenue in your CRM.
Propensity helps marketing, sales, and Rev Ops convert more pipeline faster. With contact-level visibility and real-time buyer signals, your entire team can act on what’s working.
Warm up in-market audiences with omnichannel campaigns and targeted content.
Get instant visibility into buyer activity to prioritize outreach and connect faster.
Sync buyer signals into the tools your team already uses like Salesforce, HubSpot, or Slack.
Propensity helps marketers move fast without sacrificing power. We deliver unmatched targeting, contact-level attribution, and real-time activation across more channels.
Launch your first campaigns with confidence. Perfect for growing teams that want to activate ABM without the complexity.
Get guided onboarding and pre-build playbooks
Start with contact-level targeting
See results in days, not months
Make the switch without the headaches. Ideal for teams ready to upgrade from legacy or expensive ABM tools.
Import your data and audiences easily
Unlock person-level insights
Cut platform fees while expanding your reach
Propensity helps B2B teams reach more buyers, capture more signals, and drive pipeline with precision.
Verified Buyers Reached
Website Visits Captured
and Matched
Fewer Sales Touches to Demo
Hot Leads Handed to Sales
Simon S.
Co-Founder
With Propensity, we can effectively personalize messaging for our most valuable contacts and prioritize which contacts need outreach right away. This has helped us improve engagement and build stronger relationships with prospective customers.
Cletus M.
Marketing Director
My ICP is hard to track down. It's even harder to know when to connect with them or when they're in market. Propensity not only helps me find the RIGHT people, but it let's me know when it's the RIGHT TIME to attack them based on their interest, recent search activity, and more.
Crystal B.
VP of Marketing
I'm able to send emails and display ads, including with integrations to LinkedIn and Facebook, from one platform and have those metrics push back into my CRM. It's a one-stop tool for my account-based activities.
Carlos G.
Digital Marketing Manager
Before using Propensity, I struggled with platforms that required huge contact lists to run ads, driving up costs and reducing campaign efficiency. Propensity allowed me to target more specific audiences, which drastically improved my ROI and lead generation quality.
Frank I.
Senior Inbound Marketing Consultant
Propensity makes it very easy to begin tapping into intent data and tracking both third-party intent and first-party intent with their ABM-connected website.
Vincent A.
Propensity’s intent data helps us more accurately identify key decision makers, improving our chances of success. This saved our team a ton of time and helped us increase outreach relevancy and effectiveness.
Built for modern B2B teams running intent-powered, contact-level ABM.
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