Power Your Growth
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With Propensity, you can build and launch omnichannel ABM campaigns across display, social, CTV, direct mail, and email—all in one platform. Use proven playbooks, personalize every touchpoint, and track performance at the contact level.
With Propensity, your team can launch personalized, omnichannel campaigns that meet buyers where they are—whether they’re researching, comparing, or ready to convert.
Instead of relying on disconnected tools or manual uploads, Propensity brings everything into one platform. You get full-funnel reach, automated orchestration, and real-time visibility into what’s working.
Kickstart campaigns with proven flows designed for account warming, pipeline acceleration, reactivation, and more. Choose from 30-, 60-, and 90-day programs built around real ABM goals. Playbooks include:
Competitor Conquest
Product-Led ABM
Traditional ABM
Industry-Specific Campaigns
Run coordinated outreach across display, CTV, social, direct mail, and email—all from one place. Supported channels include:
Programmatic Display, CTV, and Audio: Serve ads across web, smart TVs, apps, and streaming platforms.
Social and Search: Push audiences to LinkedIn, Facebook, YouTube, Instagram, and Google Ads via native integrations.
Email Marketing: Run outbound campaigns using multiple senders, personalized content, advanced scheduling, and delivery analytics.
Direct Mail: Send postcards to high-value contacts with QR codes and conversion tracking.
Track lead status, warmth, last engagement, and ownership across live campaigns. The Leads Manager gives your team full visibility into campaign performance and sales-readiness with:
Live campaign dashboards
Cohort and buying circle views
Day-by-day campaign progress
Last updated timestamps
Individual leads and statuses
Launching your next campaign doesn’t require a huge lift. With Propensity, every campaign starts with a goal, and ends with real results.
Start with a pre-built campaign flow (30-, 60-, or 90-day) designed for common ABM goals like account warming, reactivation, or pipeline acceleration.
Pick from 15+ supported channels and mix tactics across brand, demand, and outreach.
Use editable templates for emails, ads, and outreach. Quickly customize assets with audience-specific messaging.
Combine in-market account lists and buyer personas to precisely target key decision-makers.
Double-check your creative, assets, and audience segments. Finalize timing and sequence using Propensity’s scheduling tools.
Go live and monitor performance in real time. Use Propensity Health Checks and contact-level reporting to optimize as you go.
Run better campaigns across more channels, with less work.
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